Stin Jee logo redesign Project
¿Quieres ganar un trabajo como este?
Este cliente recibió 69 diseños de logo de 20 diseñadores. Eligieron este diseño de logo de luiz otavio I DESIGN como el diseño ganador.
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Stin Jee is a maker of an innovative restaurant and dining-out deal-finder mobile app used by local and tourist consumers, and those who want to eat out more, but pay out less!
Go to http://stinjee.com/ to download the app. You will have to change the location to Rome, LA Italy to see specials (tap on the bottom green bar in the home page to change the location).
Screenshots of the app latest version (being released) are attached.
We already have a Stin Jee logo, as you can see on the website, on the app and attached, but there are some important issues with the Chinese head (and with the type font), which tend to make e strong association with something Chinese, or Chinese food to people that see StinJee for the fist time. This is a problem because first impressions are very important, particularly for brands that are not yet know.
Therefore we need to redesign the logo with no Chinese head, and with a different type font, and so remove all references to any particular country, culture, race, etc.
New logo has to be related to food in general and also, possibly, to "save when you eat/value for money", with a feel of simplicity/accessibility/proximity,
Logo Colors = In principle we prefer to keep the current color scheme (2 greens as per attached picture), and potentially add another colour. But we are also open to suggestions, provided that they maintain a good sense of continuity with current brand
Actualizaciones
Project Deadline Extended
Reason: We have selected the best designs, and briefed the designer to do some variations of these designs, so that we can run polls and decide which are the best
Added Tuesday, February 9, 2016
Objetivo del mercado(s)
International / global
Mobile app users
Dynamic and innovative people
People who want to eat and drink for less / save without compromising the quality
People who like to go out to eat and drink
Store managers in the food and drink industry
Tipo de industria / entidad
Restaurant
Texto del logo
STIN JEE (or Stin Jee or stin jee or SJ) plus "Eat and drink for less", as an additional caption
Estilos de logo de interés
Logo con emblema
Logo contenido dentro una forma / figura
Logo pictórico / combinado
Un objeto del mundo real (texto opcional)
Logo abstracto
Conceptual / simbólico (texto opcional)
Mira y siente
Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.
Elegante
Atrevido
Juguetón
Serio
Tradicional
Moderno
Atractivo
Profesional
Femenino
Masculino
Vistoso
Conservador
Económico
De Alta Gama
Requisitos
Debes tener
- New logo should be cool, appealing
- Related to food in general
- Appealing to dynamic and innovative people, young people, app users, people who go out to eat and drink
- Immediate and intuitive
Agradable de tener
- Feel of "save when you eat/value for money"
- Feel of simplicity/accessibility/proximity
- Possibility to be decomposed, if necessaty