Loyalty Program Rebrand - Diamond Rewards Logo

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Este cliente recibió 36 diseños de logo de 16 diseñadores. Eligieron este diseño de logo de jimetall Design fund tm como el diseño ganador.
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We are doing a relaunch/rebrand of our loyalty program – Diamond Rewards
Each time a member presents their loyalty card within the club for purchases of food, beverage, entertainment, functions and gaming, they earn points. The Diamond Rewards program is a 5 level tier system (Diamond, Sapphire, Ruby, Emerald & Topaz), each tier with their own rewards. Rewards include discounts on food and beverage purchases, discounts on entertainment, pay by point discounts and annual gift packs. Windsor RSL Diamond Reward points can be redeemed with the purchase of food, beverage, entertainment tickets and gift cards.
As part of the programs relaunch we require an updated logo that represents a modern yet simple concept that will appeal to the everyday person.
The logo will be used on various collateral including Flyers, Posters, Floor Stickers, Banners etc.
The 'Windsor RSL' (Club name) text of the logo can be smaller, with the main focus being on 'Diamond Rewards'.
The final design should communicate prestige, loyalty and rewards.
Actualizaciones
Project Deadline Extended Reason: Would like to receive more designs as currently there are only a handful that would be considered. Added Friday, February 5, 2016
Objetivo del mercado(s)
30 - 60 Male and Females.
Tipo de industria / entidad
Hospitality
Texto del logo
Windsor RSL Diamond Rewards
Estilos de logo de interés
Logo pictórico / combinado
Un objeto del mundo real (texto opcional)



Logo abstracto
Conceptual / simbólico (texto opcional)



Mira y siente
Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.