Wordpress Design Project - Australian Solar Company wants to start FRESH!
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Este cliente recibió 39 diseños de Wordpress de 12 diseñadores. Eligieron este Diseño Wordpress de pb como el diseño ganador.
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Resumen de Diseño Wordpress
About us
Solar Naturally are a renewable energy company based in Perth Australia, but we also have offices all over Asia. We specialise in offering renewable energy solutions (Solar PV Systems and LED Lighting) to residential and commercial customers.
Our current website: www.solarnaturally.com.au
Our needs
This will be a replacement website as we are not happy with our current layout. We have an Australian company doing our SEO and they have recommended a new layout which we wish to go with.
We really want a professional and easy to navigate website that will assist in bringing in more enquiries and phone calls.
Content
We have all the content and will get the design winner to add this after we have chosen the design we like.
It is important that the call to actions are presented well and are visible these are things like the free quote form and our phone number.
The layout as we have advised has been based on SEO research so we wish it to be exactly the same unless otherwise stated.
Call to action
Our main objective of the new website is for people to come to the home page and see us as a professional and reliable company to deal with and enquire further.
We really want as many people as we can to convert to a lead. We want every person that comes to the website to enquire online or call us. We feel it is important to have a contact us/quote form on every page of the website.
Functional requirements
We have a facebook and youtube account so links to these would be needed
Design assets
The logo needs to be displayed as shown in the website layout brief
Colours – we would like fresh, subdued colours that are professional and appealing to the eye. We ask that you do not take the colours from the logo.
Current website dislikes – the things we currently dislike about our current website is that it is hard to find information and there is no clear call to action. The colours are really unappealing as well as it looks cheap not professional.
The graphics that we require for the slider on the home page will have to be given after the winner is chosen but we want there to be three sliders on rotation
- Credibility builder (employee infront of solar panel) that encourages we use all our own employees not subcontractors
- Residential Slider – picture of a couple and solar panel system with a testimonial
- Commercial slider – picture of commercial system with “find out how you can install solar for free* at your business”
Design ideas
The website needs to be mobile friendly as well
It is going to be a total rebuild from the current website as our current website really isn’t working for us.
Objetivo del mercado(s)
Target Audience
Our target audience are both residential and commercial clients
Residential – we want to attract home owners that are interested in reducing their electricity bill and helping the environment. Generally these people are between the ages of 28-50+ both male and female.
Commercial – We want to appeal to key decision makers within the commercial sphere. For example – CEOs, Company Directors, Operation managers and business owners of any industry. These people will be interested in reducing their electricity bills and creating a clean green image for their business.
Our target audience will generally come to our website to get information and enquire for a quote/ product information.
Tipo de industria / entidad
Residential
Mira y siente
Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.
Elegante
Atrevido
Juguetón
Serio
Tradicional
Moderno
Atractivo
Profesional
Femenino
Masculino
Vistoso
Conservador
Económico
De Alta Gama
Requisitos
Debes tener
- MUST BE LAID OUT LIKE THIS:
http://www.scribd.com/doc/156111660/Website-Layout
Must have Enquire Now forms on every page that read:
Name
Phone Number
How did you hear about us
Message