Fial Logo Design Project - Food & Beverage Service Provider
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Este cliente recibió 46 diseños de logo de 10 diseñadores. Eligieron este diseño de logo de Keysoft como el diseño ganador.
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Resumen de Diseño de Logo
Food Innovation Australia Limited (FIAL) requires a logo design for the new start up.
Background Information
Food Innovation Australia Limited – FIAL is an industry-led, government funded initiative to accelerate commercially-driven collaboration and innovation in the Australian food industry. The Food Precinct was announced as part of the Australian Government’s $1 billion Industry and Innovation Statement: A Plan for Australian Jobs to ensure the Australian food industry develops the capacity and capability to take advantage of business opportunities in the Asian (www.aussiejobs.innovation.gov.au).
FIAL is a service provider and does not manufacture products. They facilitate the connection of issues with solutions working with different providers - universities, research organisation, government and private enterprise.
Vision
To accelerate the growth of Australian food businesses, particularly SMEs by providing a multifaceted platform offering for collaborative information, knowledge and skills sharing and development essential to tap into the vast opportunities available in local and Asian markets.
Mission
Critical mass of people and ideas in the Australian food and beverage industry that collaborate to innovate and deliver quality products, services, skills or solutions to local and Asian markets.
Attributes/Values
Elements of the brand needs to capture the following:
- Represent both the food and beverage sectors and endeavor to span their respective supply chains i.e. paddock to plate
- Logo needs to reflect: openness, collaboration, novelty, continuously evolving, progressive, confidence
- Innovative product or service or skill or solution
- Geographic focus is Australia and Asia but could allude to the rest of world
- Tangible benefits – increased profitability, productivity, etc
- Quality is premium whether it is a product or skill or service or solution
- Colour theme is green and gold (Australian colours)
Actualizaciones
The company name Food Innovation Australia Limited can be included in the design.
Added Friday, July 26, 2013
Project Deadline Extended
Reason: Need more designs to consider
Added Sunday, July 28, 2013
Designers we really want the logo to stand out like the Nike brand etc.
Added Tuesday, July 30, 2013
Objetivo del mercado(s)
Food and beverage industry including suppliers to this industry
Tipo de industria / entidad
Government
Texto del logo
No text please on the logo
Mira y siente
Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.
Elegante
Atrevido
Juguetón
Serio
Tradicional
Moderno
Atractivo
Profesional
Femenino
Masculino
Vistoso
Conservador
Económico
De Alta Gama
Requisitos
Debes tener
- Elements of the brand needs to capture the following:
- Represent both the food and beverage sectors and endeavor to span their respective supply chains i.e. paddock to plate
- Logo needs to reflect: openness, collaboration, novelty, continuously evolving, progressive, confidence
- Innovative product or service or skill or solution
- Geographic focus is Australia and Asia but could allude to the rest of world
- Tangible benefits – increased profitability, productivity, etc
- Quality is premium whether it is a product or skill or service or solution
- Colour theme is green and gold (Australian colours)
Agradable de tener
- Map of Australia and Asia