Lencia online store- look & feel overhaul

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Este cliente recibió 2 diseños web de 2 diseñadores. Eligieron este diseño web de Lauren como el diseño ganador.
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Resumen de Diseño Web
Info about our business and products can be found at the existing websites listed below. They're written with word press.
We have an online store http://lencia.cart.net.au/ . Content is managed within, and it is powered by, "myshopinabox.com.au". This page only:
- the standard design is unattractive, poorly laid out, uses colours that don't look good together, fonts that are too large, requires unnecessary scrolling, button/ next step icons aren't obvious etc so it needs a drastic overhaul in look & feel, graphic design etc:
* improve first page
* improve layout, font, font size, product positioning etc
* select a better design for buttons so they are more obvious
* make it more intuitive, easier to follow etc
* Once appropriate look & feel decided upon, design of each step from first page to order completion need to be overhauled
* add links to pages (or info from these pages) from cart not currently appearing (about us page, contact us page, terms & condition page) and apply "new" look and feel
* Pls click through the order process to familiarise yourself with the extent of the effort required
We have two other projects to progress with the winning bidder
1 http://www.lencia.com.au/store-locator/#store
* find a mapping solution that: allows non technical resources to periodically upload lists of stores (by CSV, excel etc);
* and, via software or page design, makes it clear which product the customer is searching for which product results are returned for
2 www.eff.net.au
* update with new product images
* http://www.eff.net.au/find-eff/ - mapping solution as for 1
* look & feel: site should be a slick, sexy, sophisticated, trendy marketing effort for a cool drink- but it's not.
We would also like to work ongoing with you as we further refine & develop our web strategies.
Updates
Hi, clarifying a couple of points for queries that I have received:
Added Monday, October 03, 2011
Objetivo del mercado(s)
Adults 18 - 39, young, trendy, aspirational, cool
Tipo de industria / entidad
Graphic Design
Mira y siente
Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.
Elegante
Atrevido
Juguetón
Serio
Tradicional
Moderno
Atractivo
Profesional
Femenino
Masculino
Vistoso
Conservador
Económico
De Alta Gama
Requisitos
Debes tener
- Meet the requirements above.
If you've designed slick, successful online stores before all the better