CharcoalStore, Charcoal bag packaging and brand

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Contest winning design

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Este cliente recibió 145 diseños de empaque de 24 diseñadores. Eligieron este diseño de empaque de Daniel Lopez Denham como el diseño ganador.

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Resumen de Diseño de Empaque

I'm looking at a package design for 10 KG/22 pounds of charcoal.

The design must include a name that is catchy and conveys quality, heat and low ash. The name must not violate any trademarks or tradenames. One of the best resources to view other packaging is the Naked Whiz website. www.nakedwhiz.com

Two colors only and one must be red which will be printed on a kraft paper bag. The name CHARCOALSTORE.COM must be prominent and also list our website of www.charcoalstore.com.

Ícono de Información
Actualizaciones

Here is some wording for the front of the bag and it can be in any order. 

Make it look GREAT!

Use the name "Inferno Charcoal", but the Charcoalstore logo should be the most prominant.

Hi Heat, Low Ash, Long burning
100% Natural  Hardwood Lump Charcoal
Restaurant and Competition grade
No additives, No fillers
Non sparking
Easy lighting, use a chimney starter
Mild flavor profile

We will need some wording on the back and sides, but it's primarily just text and we won't worry about it until later.

A UPC code will be necessary also.

Thanks,

Dave Naas


Added Thursday, October 06, 2011

A number of the designs are using full coverage ink.

Please limit the amount of ink coverage to no more than 25% ..

It becomes very costly to use 100% coverage.

Thanks!

Dave Naas
Added Monday, October 17, 2011

Thank you to all the fine designers.

It was an extremely difficult decision for us.  One fine designer was knocked out of the competition by our attorneys and we also received notice from the same attorneys that our brand of "Inferno Charcoal" won't work...

I'll be posting another new logo design for branding of the charcoal at some point.

Kindest regards to all.

Dave Naas
Added Tuesday, October 25, 2011

Objetivo del mercado(s)

End users, restaurants, resorts, competition cookoffs


Mira y siente

Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.

Elegante
Atrevido
Juguetón
Serio
Tradicional
Moderno
Atractivo
Profesional
Femenino
Masculino
Vistoso
Conservador
Económico
De Alta Gama
Pagos
1er lugar
US$600
2do lugar
US$100
3er lugar
US$50
Pagos de participación x 4
US$20
Total
US$830

Fecha límite del proyecto
19 oct. 2011 13:01:05 UTC
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