* * * Logo for V I N Y L & M U S I C marketplace * * *
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Este cliente recibió 230 diseños de logo de 35 diseñadores. Eligieron este diseño de logo de Aeidan como el diseño ganador.
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Resumen de Diseño de Logo
Need professional logo for a new marketplace for buying & selling used vinyl records, musical instruments, audio/hifi/dj/recording equipment and (pop) culture paraphernelia (think Etsy, eBay, Discogs)
Check my instagram account to get a feel of the audience & content:
---> https://www.instagram.com/nearmintvinyl/
IMPORTANT: I need also some designs that do are NOT based on an icon of a vinyl record, but are based on the idea of marketplace / trading / buying & selling music, on nostalgia, on buying memories, of playing music / listening to music / making music... Get creative, folks!
**** UPDATE TO THE BRIEF 21/03/2016 ***
The purpose of any logo is of course to:
(1) IDENTIFY THE BRAND
NEARMINT is a europe)based peer to peer music marketplace & discovery platform, dedicated to music junkies and people who live & breathe (& make) music. It's about nostalgia, but also about taking the time to enjoy music, to relax, to discover, to share).
(2) DIFFERENTIATE FROM THE COMPETITION
we are not just an online record store. we bring people together, and create unexpected musical encounters. like finding a treasure in an old attic.
(3) CREATE MEANINGFUL ASSOCIATIONS in the minds of its customers
The brand should be associated with coolness but not with empty copycat hipsters. It should welcome people of all ages and all musical tastes, although the audience is mostly male & older than 35). Buying on Nearmint should be like giving yourself a present, maybe in a sneaky way without your wife knowing you are spending too much money on records. You are giving yourself the gift of music.
Objetivo del mercado(s)
(1) consumers: people who buy or sell used vinyl records, musical instruments, gear. Musicians, music lovers, collectors, dj's, music journalists, bands
(2) small independent record store owners.
(3) concert venues
Tipo de industria / entidad
Music Download
Texto del logo
NEARMINT or N/M (tagline: "the music marketplace")
Estilos de logo de interés
Logo pictórico / combinado
Un objeto del mundo real (texto opcional)
Logo abstracto
Conceptual / simbólico (texto opcional)
Logo de marca de nombre
Logotipo basado en palabra o nombre (solo texto)
Logo con siglas
Acrónimo o logo tipográfico (solo texto)
Estilos de fuente para usar
Colores
Colores seleccionados por el cliente para ser utilizados en el diseño del logotipo:
Mira y siente
Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.
Elegante
Atrevido
Juguetón
Serio
Tradicional
Moderno
Atractivo
Profesional
Femenino
Masculino
Vistoso
Conservador
Económico
De Alta Gama
Requisitos
Debes tener
- logo should be easily usable as instagram profile pic (so in a ROUND context, but the logo itself should not be round, since it is will be mainly used in a straightforward straight / rectangular website design.
Agradable de tener
- use of a headphone icon in the design
- ... but not a must, any creative idea is much appreciated :-)