uSwim and steps Logo for new program

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Este cliente recibió 48 diseños de logo de 15 diseñadores. Eligieron este diseño de logo de kmatt como el diseño ganador.
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Resumen de Diseño de Logo
uSwim is an online, global resource for teaching children to swim. We wish to relaunch uswim.com with both a strong "corporate style" logo for the overall uSwim brand (in the style of uber, spacex, deloitte, etc), along with another logo providing an identity for our "Steps" program (children's swimming). These logos should have similar identity though "Steps" should gain an image which resembles steps (like stairs/stages in a program). Reason why is the program is broken into steps/stages which allows people to easily achieve the end goal. Colours like blue, grey, purple, green would be good. Please no yellow or red. Minimal Style. Corporate logo's desired positioning is "the global authority on children's swimming" but the "Steps" logo can become a bit more approachable with the graphic, but not too "kiddy".
Actualizaciones
Project Deadline Extended
Reason: Looking for more designs.
Added Monday, April 11, 2016
Objetivo del mercado(s)
international, parents - female skew
Tipo de industria / entidad
Online
Texto del logo
uSwim + uSwim Steps
Estilos de logo de interés
Logo pictórico / combinado
Un objeto del mundo real (texto opcional)



Logo abstracto
Conceptual / simbólico (texto opcional)



Logo de marca de nombre
Logotipo basado en palabra o nombre (solo texto)


Estilos de fuente para usar
Mira y siente
Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.
Elegante
Atrevido
Juguetón
Serio
Tradicional
Moderno
Atractivo
Profesional
Femenino
Masculino
Vistoso
Conservador
Económico
De Alta Gama
Requisitos
Debes tener
- uSwim name with capital S
Agradable de tener
- range of 2d and 3d options for "steps" icon.
- child like character/representation in the "Steps" logo, moving up stairs/stages.
No debería tener
- red. yellow. orange. brown.