Packaging Design Project
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Resumen de Diseño de Empaque
BACKGROUND:
Jealous is a premium gift company that retails confectionery/ candy/ sweets (or what ever else you call them) in the UK - although we would like to create a global brand. Our entire brand is vegetarian, gluten free, free from artificial flavours and colours and alcohol free. Our website address is www.thejealouslife.com - we are currently retailing at Selfridges Oxford street, online through Not On The High Street .Com and online through our own website.
REQUIREMENT:
Our current range of 400g gift boxes retail at £13.99 and £14.99, and we are now looking for some new concepts / designs for a range of 75g tins to retail in Topshop as well as our current retailer
We require fresh and funky designs that are in line with our brand - which you can get more of a feel for on our website. The designs also need to communicate ours usps e.g. Natural, Vegetarian, Gluten Free etc without being too "in your face"
Tins: Silver / Gold / White - Dimensions: 1.35cm radius / 1.8cm height
Photos - Attached
Comments - Each colour tin should signify a different type of sweet - e.g. Hard Candy (i.e. boiled sweets like pear drops) & Gummy Sweets (our 400g range is all Gummy based)
Actualizaciones
CORRECT TIN MEASUREMENTS
Radius of top - 3.4cm
Height of tin with lid - 4.9cm
Height of tin without lid - 4.4cm
Added Friday, October 21, 2011
We would like
a) 6 designs for the 200g box - all following a strong concept
b) 6 designs for the tins - all following a strong concept
Added Friday, October 21, 2011
Project has changed please read the brief again, we require 6 designs for the small tin's only
Added Sunday, October 23, 2011
Project Deadline Extended
Added Monday, December 05, 2011
Objetivo del mercado(s)
females 18 - 45
Tipo de industria / entidad
Retail
Mira y siente
Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.
Elegante
Atrevido
Juguetón
Serio
Tradicional
Moderno
Atractivo
Profesional
Femenino
Masculino
Vistoso
Conservador
Económico
De Alta Gama
Requisitos
Debes tener
- 1) A strong concept on which the designs are based which has a direct link to our premium / coool brand.
2) Various designs in various colours preferably fresh and natural and vibrant