Prestige SKINCARE company needs a logo!

¿Quieres ganar un trabajo como este?
Este cliente recibió 43 diseños de logo de 18 diseñadores. Eligieron este diseño de logo de wonderland como el diseño ganador.
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I need a logo for a premium skincare company that will be sold in Sephora targeting the millennial and genXer consumer. Oceana Beauty will contain active marine derived ingredients that help prevent aging. The cleansers and moisturizers range between $40-$85 a piece. I'm interested in a simple, modern design using shades of blue/grey/green. I've also considered the possibility of using a small vintage sketch of a mermaid within the "O" of Oceana. The tag line for this brand will be "Skincare powered by the vitality of the sea." I rendered my initial thought and uploaded below - you don't have to use it as a jump off point, it's simply where my mind went first. I appreciate the simplicity of a brand like Eve Lom. I would be interested in both how to polish the version I uploaded and/or your creative ideas on how to better communicate my brand! Thanks for your ideas on this!
Objetivo del mercado(s)
This brand will be marketed to 25-50 year old women with a strong digital and social presence. The uploaded model pictures are representative of what the brand faces will look like.
Tipo de industria / entidad
Cosmetics
Texto del logo
Oceana beauty
Estilos de logo de interés
Logo pictórico / combinado
Un objeto del mundo real (texto opcional)



Logo de marca de nombre
Logotipo basado en palabra o nombre (solo texto)


Estilos de fuente para usar
Colores
Colores seleccionados por el cliente para ser utilizados en el diseño del logotipo:
Mira y siente
Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.
Elegante
Atrevido
Juguetón
Serio
Tradicional
Moderno
Atractivo
Profesional
Femenino
Masculino
Vistoso
Conservador
Económico
De Alta Gama
Requisitos
Debes tener
- This project must have a logo that lays out both a vertically and horizontally. The packaging will likely be blue/grey/green which means the logo will be white on the packaging but in color when on web or paper.
Agradable de tener
- I like the juxtaposition of new and old and thought it might be interesting to try a vintage mermaid or seahorse (or even scrimshaw?) within the "O" of Oceana. This would also lend itself to a lifestyle as the brand grows - it gives me room to play with new products, etc.
No debería tener
- The essence of the brand is ocean, sea, wind, seaweed, etc. It shouldn't feel clinical or chemical at all. You shouldn't use script fonts either, simple and clean (though not average or common) fonts are best.