Food van signage

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Este cliente recibió 29 diseños de señalización de 7 diseñadores. Eligieron este diseño de señalética de Monimonzy como el diseño ganador.
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Resumen de Diseño de Señalética
I need a design that will be used for the decoration of a white fibreglass food van that is currently being built. Please see www.gypsyline.com to see the van.
I have a Poffertjes (mini Dutch pancake) business and will take my van to markets, fetes and events.
I have two Poffertjes images that I purchased from Shutterstock Photos, that I have attached. You can incorporate these if you want to.
Until now, I have used a very simple design for my signage which I have attached but I am now ready to take my business to the next level. I prefer simple and clear design rather than overly fussy or frilly.
I do like the idea of a vintage or retro feel to the new design, a bit like an American diner sign or cookbook cover etc and a good injection of colour as the van is white.
I have also attached images I found online that were appealing.
The van is 3m long, 1.5m wide and 2m high. There is a servery window on both sides that is 2.2m long and 1m high.
I want to use the same design on both sides and it needs to include the list of toppings to be written either side of the servery windows.
TOPPINGS
Butter (Traditional)
Maple Syrup
Lemon Juice
Strawberry Jam and Cream
Chocolate
All served with Icing Sugar.
I would also like written somewhere "Available for markets, events and fetes" to encourage more business.
I need a design for the back of the van, which has a door. (Sorry I don't have measurements yet) Text to be included, "Like Us? We're easier to follow on Facebook. www.facebook.com/PoffertjesEastGippsland"
The other end of the van needs a design but no specific wording needed.
I also find it beneficial to add the words "Mini Dutch Pancakes" because some people don't know what Poffertjes are.
Overall, I need the design to be visually effective from a distance, appealing to men and women... and something that makes you want to indulge in a pancake!
This van is a huge purchase for my little weekend business so I want it to be as effective and locally iconic as possible. Thank You.
Updates
Project Deadline Extended
Reason: Extension due to changes to the brief
Added Friday, August 23, 2013
Dear Designers, I would like to thank you all for your time and submissions. It has been very difficult to not choose many of them but a new design was submitted in the last hours yesterday which has won the design. Everyone kept to brief and submitted great designs and made changes but a new design came in that captured the brief as well as giving us a strong logo design that will strengthen our branding long term. This was not part of the brief and not expected but was too good to pass up. This was the final reason for our choice. We are in the process of making final changes to this submission and then we will close the brief. Thank you all again.
Added Thursday, September 05, 2013
Objetivo del mercado(s)
appealing to men, women & children. not too masculine or too feminine
Tipo de industria / entidad
Events
Mira y siente
Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.
Elegante
Atrevido
Juguetón
Serio
Tradicional
Moderno
Atractivo
Profesional
Femenino
Masculino
Vistoso
Conservador
Económico
De Alta Gama
Requisitos
Debes tener
- 1. Retro/vintage/American dinner style
2. Ideally I don't want to have to pay for a full body wrap so if you can do an effective design that is only a part wrap that would be favourable.
Agradable de tener
- As van is white, an injection of colour would be nice. I don't have a preference of colour but I need the van to stand out in a market full of marquees and other vans.