Lifebroker Australia Banner Ad Design
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Este cliente recibió 75 diseños de anuncio de banner de 16 diseñadores. Eligieron este diseño de banner publicitario de Iving como el diseño ganador.
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Resumen de Diseño De Banner Publicitario
We need a banner ad design for our company Lifebroker. Lifebroker is Australia's leading specialist life insurance brokerage, we compare policies and products from 14 of Australia's largest insurers which ensures that we find our customers the best policy at the best price whatever their needs may be.
We are the experts in life insurance, we have been in business for over ten years which means our accumulated knowledge provides us with expertise. Unlike other companies we specialize in life insurance and personal risk policies. We don't try and be all things to all people. Our expertise means that we can find the 'right' policy to suit you.
Our corporate colours are green, grey and white.
Our brand personality is like a knowledgeable and trusted friend. Lifebroker is honest and approachable, intelligent and considered. We should always be presented as solid and trustworthy but in a fresh and innovative manner. We need a concept that can adapted to fit multiple sizes.
Please view our current website as reference www.lifebroker.com.au
Our corporate type face for headines and sub-headlines is Optima (varying weights) and for body copy we use Zapf Humanist 601 BT and Zapf Humanist 601 BT Bold.
Actualizaciones
Project Deadline Extended
Added Tuesday, November 08, 2011
Project Deadline Extended
Reason: So far I believe that overall the designs are to complex. There seems to be to much focus on ancillary items such as the graphic as part of the logo, the imagery and the use of various type styles.
Please utilise only the corporate type faces of Optima and Optima bold for headlines and Zapf Humanist 601BT/Bold for body copy. We use a natural colour palette with our corporate green being PMS 368U and PMS424U.
In terms of what the company does, we are Australia's leading specialist life insurance brokerage. We are the experts in life insurance and we work with Australia's largest Insurers to find you the best policy to see your needs whatever they may be.
Please keep things simple yet stylish. Many thanks.
Added Wednesday, November 16, 2011
Objetivo del mercado(s)
Primary audience - Young Mid Life Families with the Mother being the primary decision maker for the family budget.
Tipo de industria / entidad
Life Insurance
Mira y siente
Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.
Elegante
Atrevido
Juguetón
Serio
Tradicional
Moderno
Atractivo
Profesional
Femenino
Masculino
Vistoso
Conservador
Económico
De Alta Gama
Requisitos
Debes tener
- The Lifebroker logo which is attached