Small scale cold brew coffee producer needs a label for its products
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Este cliente recibió 46 diseños de viñeta de 7 diseñadores. Eligieron este diseño de etiqueta de digi-b como el diseño ganador.
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Resumen de Diseño de Etiqueta
We are a cold brew coffee producer and am now going the next step and getting our products onto the retail market.
Cold brewed coffee is coffee that which is brewed over a long period of time so its coffee which is brewed opposed to boiled this allows for a smoother taste and removes the acidic taste note often experienced in hot normal coffee. We currently offer three varieties from this core product. The first being a ready to drink neat version, the second being coffee and milk and the final a coffee and coconut milk.
In terms of design of the label i am looking for an artisan style to maintain the craft nature of the product. yet possible the use of abstract art to increase the appeal of it on the shelf.
in terms of a message i am looking to portray one of the quality of our product such as no additives and the use of specialist grade coffee that is in season.
As a colour scheme i am pretty flexible except to that of bright blue and white as it has too much of a similarity to heath products.
The images below are possible ideas and my current logo
Objetivo del mercado(s)
As i am using spiciest grade coffee this will create a high price point. Current consumption statistics suggest that the major consumption group is the 20 - 40 year olds working professional. Yet its a popular product in arty urban centers such as brighton and bristol
Tipo de industria / entidad
Retail
Estilos de fuente para usar
Mira y siente
Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.
Elegante
Atrevido
Juguetón
Serio
Tradicional
Moderno
Atractivo
Profesional
Femenino
Masculino
Vistoso
Conservador
Económico
De Alta Gama
Requisitos
Debes tener
- The use of graphics and images to better poetry the image for the product, yet i am still looking for a classical appearance so old school outer labels, but the most important feature will be to maintain the arazan appearance for the product
Agradable de tener
- If i could have a sharp contrast between the difference and the product so a sharp difference. Gentle colours which are not too sharp and bold but more mellow. Possible use of abstract art in the text to improve the overall apperance
No debería tener
- modern sharp images as i want an old school type image, I don't want sharp whites, blues and reds as they are too closely related to the heath care