Boutique Financial Advice Firm - Logo Design Required

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Este cliente recibió 36 diseños de logo de 16 diseñadores. Eligieron este diseño de logo de GreenLamp como el diseño ganador.
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MPFS is a boutique financial advice firm based in Victoria, Australia providing clients with ongoing guidance on their financial affairs. We aim to create a lifelong mutually beneficial relationship with like-minded clients aged between 45-65 (majority are small business owners). Most clients come to us through word of mouth and referrals by accountants.
We require the following tag line (slogan) to be included in the logo: your financial partner through life
Logo design - we want something that stands out, is modern, clean, elegant and professional. We prefer the logo to include the following:
MPFS, a pictorial element and the tag line: your financial partner through life
Demographic: Mainly 45-65 year olds, high net worth clients, business owners
Design applications: Stationary, websites, we will utilize the logo as a cut out in the “glass frosting” within entrance area, board room and all partitioned offices. Might use logo in embroidery for “office shirts (as part of dress code). Might use logo as watermark in stationery. Will be used on website, letterheads, business cards and all other stationery. We intend to make more use of social marketing over time.
Reason for rebranding: our current logo looks dated and the wording of our company is too long (Mornington Peninsula Financial Solutions) and it was therefore decided to only use the initials MPFS. We also wish to create exclusivity around the brand now so that our clients associate us with an exclusive personalized financial service offer.
Our website is www.mpfs.com.au if you would like more information about what we do. Please no stock imagery for the logo.
Edit: Please avoid colour backgrounds. Our preference would be be white/transparent. Thanks.
Actualizaciones
Thanks for the designs so far guys. Please keep them coming. We'll begin posting feedback shortly.
Added Thursday, October 27, 2011
Project Deadline Extended
Reason: Deadline has been extended as we have a long weekend public holiday in Australia in the coming week. To account for this, we will allow an extra 4 days.
Added Friday, October 28, 2011
Tipo de industria / entidad
Small Business
Texto del logo
Main word: MPFS Tag line: your financial partner through life
Estilos de logo de interés
Logo pictórico / combinado
Un objeto del mundo real (texto opcional)



Logo con siglas
Acrónimo o logo tipográfico (solo texto)



Mira y siente
Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.
Elegante
Atrevido
Juguetón
Serio
Tradicional
Moderno
Atractivo
Profesional
Femenino
Masculino
Vistoso
Conservador
Económico
De Alta Gama
Requisitos
Debes tener
- - our initials: MPFS
- our tag line: your financial partner through life
- A modern font with a personal touch.
- a third element or dimension
- MPFS must be in red. Please see attached image for the type of red we are looking for. Do not copy this font, just use the colour as a starting point. Thanks.
No debería tener
- - Please do not use stock images.
- Do not include illustrations of money, dollar symbols, graphs or other obvious financial symbols.