Rebranding of CareXtend to become FitBoomBah
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Resumen de Diseño de Logo
We recently relaunched our site careXtend (see http://www.carextend.com). The original site had a business-to-business focus, but now we are focusing on direct to consumer. So now we have decided to rebrand the site. The new new name will be "FitBoomBah".
FitBoomBah is a play on "sis-boom-bah", a cheerleading chant, originally (1867) an echoic phraseimitating the sound of a skyrocket flight ( sis), theburst of the fireworks ( boom), and the reaction of thecrowd ( (b)ah).
Please note, this is our second attempt at developing a new logo. Some may have participated in our last attempt to rename the site "wepear"; however, this brand identity did not test well with our consumers.
The site is focused on making healthy living easy by connecting healthy tips with the latest product and service innovations in fitness, weight loss, nutrition and beauty.
We source our innovations from places like indigogo, kickstarter, health blogs, the Consumer Electronics Show (CES) etc., before they become readily available on sites like Amazon, Groupon, or other mass market channels. Essentially we serve as a launch platform for these new innovations, helping them gain market awareness and traction before approaching more traditional or mainstream distribution channels.
So essentially we are "bursting" our launching the products in to the market to see the reaction of the crowd (our users).
Actualizaciones
I have added a few samples for your consideration. I like the idea of each letter getting progressively larger (like a ramp). Added Sunday, May 22, 2016
Objetivo del mercado(s)
Target Market : Women 25 - 55 with income > 40k
Tipo de industria / entidad
Health And Wellness
Texto del logo
FitBoomBah with and without the tagline "healthy tips, brilliant innovations"
Estilos de logo de interés
Logo con emblema
Logo contenido dentro una forma / figura
Logo pictórico / combinado
Un objeto del mundo real (texto opcional)
Mira y siente
Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.
Elegante
Atrevido
Juguetón
Serio
Tradicional
Moderno
Atractivo
Profesional
Femenino
Masculino
Vistoso
Conservador
Económico
De Alta Gama
Requisitos
Debes tener
- Convey excitement of a new product bursting in to the market. Should be fun and consumer friendly.
Agradable de tener
- Perhaps experiment with using 2 or 3 different fonts or font treatments for the 3 parts "fit" "boom" "bah"
No debería tener
- Not be cheesy or corny, featuring fireworks, rockets, etc. I want this to convey bursting or launching without using images of rockets and fireworks.