National Business Insurance Broker needs a Logo Design

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Resumen de Diseño de Logo
We are looking to improve upon our existing logo for our national insurance broker based in Scottsdale, Arizona. We work directly with leaders of small and large companies around the country who offer their employee benefits such as medical, dental, vision, life and more. Our job is to consult them on the best insurance design strategy, communication platforms and educational tools to help their employees get the most out of these benefits. Our colors are dark blue, gray and white and we would like to stay with these colors, but open to varying shades of blue and gray...we'd consider black as well. Our name is 'Bridgemark Insurance Group' so the final design should communicate strength and trust and be professional and clean. In our culture, we want to 'bridge' the gap of risk for our clients by taking them over the bridge (see logo attached) to the other side where 'it is safe', where we can earn their business. We are looking for a powerful but trusting brand image. We have included what we have now here and overall we like what we have but we feel it could use improvement, sharpening, and maybe some other touches...we do still want something that resembles this bridge we currently have in the logo or something conceptually like it. We are looking for your best work, and will pay, thank you.
Updates
It's coming down to the last few days and we think it's going to be between 10 or 15 logos...good luck to all! Thank you for all the great submissions! If you would like to add any new ideas, this is your last chance!
Added Thursday, July 14, 2016
Objetivo del mercado(s)
Corporate Executives...business owners owning businesses of all sizes
Tipo de industria / entidad
Business
Texto del logo
Bridgemark Insurance Group
Colores
Colores seleccionados por el cliente para ser utilizados en el diseño del logotipo:
Mira y siente
Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.
Elegante
Atrevido
Juguetón
Serio
Tradicional
Moderno
Atractivo
Profesional
Femenino
Masculino
Vistoso
Conservador
Económico
De Alta Gama
Requisitos
Debes tener
- A bridge in the logo, have dark blue color
Agradable de tener
- An actual logo that says the brand with and without the actual name of company...for instance...when you see the swoosh for the 'Nike' logo...you know it's Nike...but it doesn't say Nike...we want a strong logo that stands alone with and without the actual name.
No debería tener
- The font should not be too informal