The Hibermate Sleep Mask Product Packaging Design

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Este cliente recibió 28 diseños de empaque de 6 diseñadores. Eligieron este diseño de empaque de lilledstudio como el diseño ganador.
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Resumen de Diseño de Empaque
The Hibermate sleep mask is a super-comfortable, luxury eye mask with removable ear muffs especially designed to be slept with. The ear muff is made fromvery soft, medical grade silicone with sound-reducing memory foam inserts.
After a successful Kickstarter Crowdfunding Campaign we're in production mode to get the product to our backers. This is primarily an ecommerce product, which means the box we need designed will most likely not be a 'consumer-facing' retail design product - its primary purpose is to be sent directly to people who order online (although it could end up on retail shelves - not sure yet).
We need a design for a mailing box we're going to use to ship the new sleep mask. The box dimensions are:
Here is a link to the box we're going to use:
http://duncanpackaging.com.au/product_info.php?cPath=8&products_id=254
You can see the Kickstarter campaign page from the link below where all of the benefits of this new product are outlined. In addition to our standard brand, the design should illustrate "perfect for travelers, night-shift workers, folks with noisy neighbors, etc' and the benefits of the product...
http://www.kickstarter.com/projects/dpbaileys/the-worlds-first-super-soft-ear-muff-for-sleeping
We have prepared Photoshop (.psd) and illustrator (.ai) files with the box dimensions and layout to get you started, as well as the Hibermate Logo!
Objetivo del mercado(s)
Focus on travelers, night-shift workers, folks with noisy neighbors
Tipo de industria / entidad
Medical
Mira y siente
Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.
Elegante
Atrevido
Juguetón
Serio
Tradicional
Moderno
Atractivo
Profesional
Femenino
Masculino
Vistoso
Conservador
Económico
De Alta Gama
Requisitos
Debes tener
- The packaging will have a matte white finish with the dimensions of 190mm wide x 105mm deep x 50mm high (in design documents attached). Use of a single color on the packaging that is bar code readable. We need a space for a 100% UPC code placed strategically somewhere on the box. Illustration of "perfect for travelers, night-shift workers, folks with noisy neighbors, etc' for target market.
- Copy highlighting the benefits of the product, borrowing content from http://www.kickstarter.com/projects/dpbaileys/the-worlds-first-super-soft-ear-muff-for-sleeping
Agradable de tener
- Hand-drawn illustrations
No debería tener
- Use of more than one printing color