Logo Design For An Innovative New Service -- BrokerHCM!
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Este cliente recibió 160 diseños de logo de 47 diseñadores. Eligieron este diseño de logo de RCGraphics como el diseño ganador.
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TruPay requires a brand mark for BrokerHCM, a service offering for Insurance Brokers to better service their clients' Human Capital Management needs. With BrokerHCM, Insurance Brokers will be able to provide clients with a cloud-based software platform that allows for management of payroll, time and labor, HR and benefits administration processes. Clients will also receive the best support in the industry, backed by TruPay's experienced and knowledgeable team of Client Care Specialists.
Objetivo del mercado(s)
Independent brokers make an above-average income for the sales and service sector. They have a high-school diploma and have undergone on-the-job training as well as insurance industry training. Most if not all, have been licensed according to state regulations. Most managers / decision makers at brokerages have an undergraduate degree. Over 70% of brokers are between 25-54 years of age, with the managers/decision makers skewing to the older side of that bracket. This occupation skews slightly female.
Tipo de industria / entidad
Insurance
Texto del logo
BrokerHCM
Estilos de logo de interés
Logo con emblema
Logo contenido dentro una forma / figura
Logo pictórico / combinado
Un objeto del mundo real (texto opcional)
Logo abstracto
Conceptual / simbólico (texto opcional)
Logo con personaje
Logo con ilustración o personaje
Mira y siente
Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.
Elegante
Atrevido
Juguetón
Serio
Tradicional
Moderno
Atractivo
Profesional
Femenino
Masculino
Vistoso
Conservador
Económico
De Alta Gama
Requisitos
Debes tener
- The messaging for BrokerHCM is going to revolve around four precepts: Partnership, Technology, Support, Solutions. The brand mark should be designed in a way that will reinforce these four precepts.
- Overarching tone of the messaging and visuals for this offering should be clear and authoritative. BrokerHCM is way for TruPay to help Insurance Brokers with their specific needs. A voice of support and advocacy should be recognizable in all brand elements.