Financial Services - Brochure for Mortgage Brokers to use with Borrowers
 
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Resumen de Diseño de Brochure
                            ******** Modification - based on the designs we have received to date we have decided to go with 11x17" (4 faces) that will be folded into 8.5x11 - we have too much information for the smaller tri-fold format. ***************
We need to develop a tool for mortgage brokers (our distribution channel) to use with borrowers to make selling our services easier.
Our brochure will be in both english and french (probably 2 separate units due to length) (to date our collateral materials have been one page recto-verso with english on one side and french on the other side).
We already have a layout that we use - see examples for existing layout and design format (i will upload the: 1) 8.5'x11' single page flyer with english on e side and french the other side  2) the 10 questions unit we use  4.5"x11")
I have prepared a powerpoint which I will upload that shows the objectives and provides content examples.
The final product we are looking for is in English, we would then provide the french text to add to the 2nd unit.
                        
Actualizaciones
                                                        Project Deadline Extended
 Reason: I have been traveling and not able to respond to submissions.  I would like to provide time for feedback.
 Added Wednesday, September 11, 2013
                                                    
Clarification:
Added Wednesday, September 11, 2013
                                                        Project Deadline Extended
 Reason: Still traveling and need time to finalize feedback - thank you
 Added Friday, September 20, 2013
                                                    
Objetivo del mercado(s)
Borrowers (consumers) who are having financial difficulties and as a result may lose their homes - they are in a high state of emotional crisis and need someone to "take charge (broker)" and be walked thru a plan (our brochure that you will be creating)
Tipo de industria / entidad
Financial
Mira y siente
Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.
Elegante
Atrevido
Juguetón
Serio
Tradicional
Moderno
Atractivo
Profesional
Femenino
Masculino
Vistoso
Conservador
Económico
De Alta Gama
Requisitos
Debes tener
- Must be consistent with our current look and feel (ie colours, professionalism)
 Must be easy to produce as we will do short runs and have the brochures printed with our different broker's contact info on the back - so either a trifold 8.5"x11" or a 11x17"