2016 Red Clay Consulting Holiday Card
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Este cliente recibió 31 diseños de tarjeta de 6 diseñadores. Eligieron este diseño de tarjeta de Kreative Fingers como el diseño ganador.
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Resumen de Diseño de Tarjeta
We want to use our company's 15-year logo for our holiday card. The 15-year logo should be the dominant feature and also "Happy Holidays 2017." We want the background of the back of the card to be a solid color with our "R" logo and office address (please see "2016CardBack" file attached as we want pretty much the same thing for the back this year, can be a different color though).
NO PHOTOGRAPHS. Use a winter motif or botanical motif. You could also play off of the industry we serve, which is the utilities industry. We recently redesigned our marketing collateral, so some of the colors or the triangle motif from that could be used in this design (see attached Collateral files), but they do not have to be a part of the design.
Design should be landscape and 5" x 7" with a quarter inch bleed. This card should have a front, back, as well as an inside. We want a simple holiday message and our logo on one side of the inside and the other side will be blank so employees can sign it. Please see the attached file "2016CardInsideforReference". The message does not have to be the exact same as last year's.
If possible, we would like the final file format sent as Photoshop or Illustrator files.
Actualizaciones
Project Deadline Extended Reason: I have edited the brief and am looking for additional designs. Added Tuesday, September 27, 2016
Project Deadline Extended Reason: We've just updated our marketing collateral and want to include some of the design elements of these materials into our holiday card. Added Wednesday, October 26, 2016
Objetivo del mercado(s)
We send this card to about 600 clients in the utilities market.
Tipo de industria / entidad
Utility
Colores
Colores seleccionados por el cliente para ser utilizados en el diseño del logotipo:
Mira y siente
Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.
Elegante
Atrevido
Juguetón
Serio
Tradicional
Moderno
Atractivo
Profesional
Femenino
Masculino
Vistoso
Conservador
Económico
De Alta Gama
Requisitos
Debes tener
- The 15 year logo. Happy Holidays 2017. "R" logo and address on back.
Agradable de tener
- Simple, clean and modern design with a twist. A little quirky is okay. Not too traditional. Fun. Please use a font that looks good with the design.
No debería tener
- Religious symbols such as angels, crosses, etc.