Natural, rustic, eco-chic logo design for local Breadwinner Bakery
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Este cliente recibió 88 diseños de logo de 32 diseñadores. Eligieron este diseño de logo de Birdcage como el diseño ganador.
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This logo design is part of a marketing rebrand project for an existing, husband and wife owned, small business called Breadwinner Bakehouse. The bakery is located in Mundaring, a small, semi-rural town in the Perth Hills on the fringe of the capital city Perth in Western Australia.
The owners Tom and Maggie are Danish and Irish, respectively, by birth. They bring European knowledge, sensibilities and ideas of traditional baking to their business and are genuinely passionate about what they do.
Key Messages
We handcraft small batch products using premium quality ingredients (locally sourced where possible) and time-honoured, traditional methods that produce a healthier, tastier product that you can eat with confidence.
A. Superior quality ingredients – locally sourced (where possible), home grown, wild yeasts, natural, delicious
B. Healthy, traditional methods - stone baked, handcrafted, old recipes, 24-hour fermentation, easy to digest, gluten-free options
C. Local and community-minded – singular small business (non-franchised), husband and wife team
We want to retain the name “Breadwinner” but change “Bakehouse” to “Bakery” and include a tagline that reflects our key messages, something along the lines of “Naturally good for you” or “Naturally delicious”.
The logo is part of a comprehensive rebrand that will include a store renovation and the look and feel we are going for is rustic, vintage, earthy, cool retro, eco-chic using natural materials of timber, wrought iron, baskets, paper etc. (see attached inspiration photos). The final design should appeal to the “Hills” environment, be natural, comfortable, relaxed yet modern and sophisticated.
Objetivo del mercado(s)
Mundaring Shire is a small suburban/semi-rural community of 36,500 people in the Perth Hills, 50 mins from the city. Breadwinner Bakery is located in the main village and services the local community predominantly families, tradesmen, professionals, retirees/elderly. Mundaring also attracts a sizeable number of tourists, mainly on the weekends including cyclists, bikers, car enthusiasts, retirees/elderly groups, city day-tripper families, backpackers, farmers, people in transit and people visiting for particular regional events.
Tipo de industria / entidad
Bakery
Texto del logo
Breadwinner Bakery
Estilos de logo de interés
Logo con emblema
Logo contenido dentro una forma / figura
Logo pictórico / combinado
Un objeto del mundo real (texto opcional)
Logo abstracto
Conceptual / simbólico (texto opcional)
Logo de marca de nombre
Logotipo basado en palabra o nombre (solo texto)
Estilos de fuente para usar
Mira y siente
Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.
Elegante
Atrevido
Juguetón
Serio
Tradicional
Moderno
Atractivo
Profesional
Femenino
Masculino
Vistoso
Conservador
Económico
De Alta Gama
Requisitos
Debes tener
- Please include a tagline under the name "Breadwinner Bakery" such as: "Naturally good for you" or "Naturally delicious". I'd like to see the logo in colour and grayscale for different applications, some examples of horizontal and vertical/stacked designs and with and without a image graphic.
Agradable de tener
- Logo needs to be versatile for printing on paper, timber, chalkboard (in grayscale), signage, banners, glass etc.