Refresh
Classic Indian Roti/Naan bread packaging for Australia
¿Quieres ganar un trabajo como este?
Este cliente recibió 16 diseños de empaque de 9 diseñadores. Eligieron este diseño de empaque de Griet como el diseño ganador.
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A$200
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16 diseños
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9 diseñadores
Resumen de Diseño de Empaque
We would like to update and refresh the packaging design for our Classic Indian bread range. These breads are currently being sold in Australian supermarkets and are very popular. The proposed design should have some "continuity" with the current packaging design so that consumers can still recognise the brand/product easily on shelf. The design should suggest "fresh, tasty, healthy, authentic and Australian-made".
FYI, the products are not chilled or frozen - they sit on the regular supermarket shelves and will need to stand out. The breads will typically sit next to each other on the shelf, but usually just one facing each. I'll be uploading image files of the current packaging for your reference.
Actualizaciones
Hi all, I just uploaded the current logo for those of you who want it. Also, there are printer details in the discussion area that you might find useful. I am hoping to get their design template in the next day or so, but don't let that stop you from starting. We are only looking for a design concept that we can use across the product range. Cheers!
Added Wednesday, November 23, 2011
Hi, I've uploaded the design template/layers for those who would like this. Cheers!
Added Thursday, November 24, 2011
Hi everyone, thanks to those of you who have either submitted or are working on designs. I have reviewed the available designs with the MD and will be providing individual feedback to you wherever possible.
Added Monday, November 28, 2011
Project Deadline Extended
Reason: To allow for changes and resubmissions - will be providing individual feedback to all designs submitted. Cheers.
Added Monday, November 28, 2011
Project Deadline Extended
Reason: One last extension before we award the guaranteed prize.
Added Wednesday, December 07, 2011
Objetivo del mercado(s)
Australian consumers who eat Indian foods and would pay a premium for a better product
Tipo de industria / entidad
Product
Mira y siente
Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.
Elegante
Atrevido
Juguetón
Serio
Tradicional
Moderno
Atractivo
Profesional
Femenino
Masculino
Vistoso
Conservador
Económico
De Alta Gama
Requisitos
Debes tener
- Transparent window to show breads
Some carryover elements from current packaging for consumer recognition
Same product info on the back (i.e. Nutritional Info panel, Heating Instructions, Barcode, Company details, Usage Suggestions)
Agradable de tener
- The design should suggest "fresh, tasty, healthy, authentic and Australian-made".