Hypothetical Customer Lifecycle
¿Quieres ganar un trabajo como este?
Este cliente recibió 7 diseños de póster de 4 diseñadores. Eligieron este diseño de póster de Kishaloy_D como el diseño ganador.
Únete gratis Encuentra trabajos de diseñoResumen de Diseño de Póster
Need a poster to show the lifecycle of a student going through university.
There are three main stages of the lifecycle, it also needs to visually loop back in some way to the start from the end of the 3rd stage.
1) Prospect – Strategy is to Acquire
There are three main sub experiences within this stage which are
a. Decide
b. Apply
c. On board
Within the Prospect stage we also need to show some Needs and Pain Points as below
Needs
• Validation on choices from peers or family
• Clear direction on choices
Pain Points
• Not sure where to start
• Poor navigation and information architecture
2) Current – Strategy is to Engage
There are three main sub experiences within this stage which are
a. Commence
b. Study
c. Complete
Within the Current stage we also need to show some Needs and Pain Points as below
Needs
• Access to peer groups and faculty
• Flexibility in modes of learning
Pain Points
• Quality of faculty engagement can vary
• Online tools are hard to use
3) Alumni – Strategy is to Retain
There are three main sub experiences within this stage which are
a. Graduate
b. Job Seek
c. Network
Within the Current stage we also need to show some Needs and Pain Points as below
Needs
• Options to further career
• Competency based learning
Pain Points
• Lots of irrelevant emails and mail
• Struggle to relate to Alumni programs
Objetivo del mercado(s)
Exec level, technology managers
Tipo de industria / entidad
Education
Estilos de fuente para usar
Colores
Colores seleccionados por el cliente para ser utilizados en el diseño del logotipo:
Mira y siente
Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.
Elegante
Atrevido
Juguetón
Serio
Tradicional
Moderno
Atractivo
Profesional
Femenino
Masculino
Vistoso
Conservador
Económico
De Alta Gama
Requisitos
Debes tener
- Simple visual elements
No debería tener
- Try and avoid arrows, chevrons anything that strongly implies a process.