Actualizaciones

Hello all - thanks for your submissions thus far.

PLEASE NOTE: I have just uploaded a new PDF document of visuals to help shape your thinking.

Basically, there are three creative routes we are particularly keen to see explored:

1. Looking at the world through glass / mirrors (something we often do in our line of work)

2. Refracted light (we get different experts / academics to look at the data we collect and extract different layers of meaning - all of which add up to the whole)

3. CCTV  (CCTV cameras are increasingly there to observe people in the real world... which is what we do).

Thank you for your work so far.

Alex


Added Saturday, September 21, 2013

Project Deadline Extended
Added Sunday, September 22, 2013

Hello Everyone

Please note that we have extended our deadline by 5 days because we want to give you a chance to see the PDF document we uploaded yesterday.

The PDF contains three ideas for possible creative routes - we want to see what you can do with these ideas.

Please do not submit an idea without reading both our original brief and the follow-up PDF... 90% of the designs we've seen so far either have nothing to do with our brief (except featuring our company name) or are too cliched  (no more magnifying glasses, please!!!).

Many thanks / best wishes

Alex

Added Sunday, September 22, 2013

Hello everyone - many thanks indeed for all your submissions - it was a close-run thing but as ever there can only be one winner and the wining idea can now be seen at www.craft-realities.com

Ultimately, we went with this design because it avoided cliches (like magnifying glasses, speech bubbles and silhouettes of corporate-looking people), conveyed the idea of refraction, was modern / different, and was pleasing on the eye.

Ironically, the winning designer was a local UK person who we know well and have worked with before on various occasions. Contrary to a comment I read by someone on here this designer is not an employee of our company but is a freelancer who had just as much right to enter this competition as anyone else...  so no more sour grapes please.

To end on a positive note, thank you again to each and every one of you who took the time to read our brief and enter the competition. As someone who regularly pitches for work I 100% empathise with how it feels not to win something after slogging your guts out for hours.... but hey, we chose this line of work and on balance I'd rather live like this than work for the man.

Best wishes and good luck to all of you.

Alex
Added Thursday, October 03, 2013