• US$850

• 199 diseños

• 77 diseñadores

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Resumen de Diseño de Logo

The brief:
To deign a new logo for a well established tool and hardware wholesaler from South Africa.

*** Please read the Ideas from Racing Logos section ***

What we do?
Benray Tool Wholesalers sell tools and hardware products to hardware stores/retailers in South Africa. Our product include : power tools, welding equipment, abrasives and general hardware.

What makes us different?
1. We have a more personal relationship with our customers. This is because we choose to to business with fewer customers than our competitors. But we work more closely with our customers and try to be a partner rather than simply a supplier.
2. We market our products in a much more exciting way than our customers. We do more exciting roadshows, competitions and promotions.

Why we are re-branding?
Benray is a 25 years old company. For the first 20 years, it operated as a small, conservative business supplying only local customers. 5 years ago, a new, young and innovative management team took control of the business. Since then, the business has grown, opening branches across the country and increasing in size. We want our new look to reflect the ambition, energy and innovative culture that the new management has brought to the business.

What we want?
1. We want the logo to simply say "Benray Tools"
2. We want the logo to reflect our energy and ambition.
3. We want the logo to work well with our clothing and apparel. People must find our branded clothes attractive.
4.. Must work well on our vehicles, demo vans etc.

Our current logo:
Our current logo is not memorable.Many of our customers would not recognize our logo and instead, they know us by the products we distribute. We would like to retain the blue and white colors. (I have uploaded the current logo)

Ideas from Racing Logos:
I have uploaded some racing logos that we like.
Brembo Logo : I like the composition. With the text "Racing" written across the main text. We could have the word "Tools" written across "Benray"
Castrol : I like the font style of the word Racing
TDR : I like the font of the text TDR. (The "R" looks cool. We could use that for the R in Benray.)

Please visit our website to see what we are about. www.benray.co.za

Objetivo del mercado(s)

Males between the ages of 25 - 50. (Working Class)

Our typical customer would: enjoy sport, love cars, love motorbikes and motor-racing, drink beer!

Education level : High School

Tipo de industria / entidad

Conservative

Texto del logo

Benray Tools

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Estilos de logo de interés

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Mira y siente

Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.

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Requisitos

Debes tener

• 1. Must be scalable
  2. Must be effective without color
  3. Must be Blue. You can add Black, Grey, White.

Agradable de tener

• Read the notes about Ideas from Racing Logos.

No debería tener

• 1. Should not have too much color shading, shadows, color gradients.
  

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Archivos

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