New personal finance company logo design - "Wealth Collective"

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Este cliente recibió 122 diseños de logo de 36 diseñadores. Eligieron este diseño de logo de M.CreativeDesigns como el diseño ganador.
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Resumen de Diseño de Logo
Logo design for a new Financial Services business named "Wealth Collective"
Wealth Collective is the mother business which brings together several personal finance businesses from various disciplines within personal financial services. All of these businesses are client centric, lifestyle focused, professional but approachable.
We are based in Melbourne, Australia and would like for the brand to be a balance of professional, fresh, modern, classy, approachable.
The ideal branding would not have any inconography that is too obviously linked to finance but rather something else which resonates with the brand message.
Who we are and what we do:
-A healthy balance of ‘Professional’, with a ‘Fresh and young’ EDGE
-Make the Complex SIMPLE
-Innovative solutions and service options
-We deliver big business security, resources and support – with the responsiveness, care and flexibility that a bespoke advice business provides
-Working with lifestyle focused individuals with high cash flow and growing complexity - to help them acheive a better lifestyle and simplify their finances.
Objetivo del mercado(s)
30 - 50yp, male and female individuals who are lifestyle focused, want simplicity.
Tipo de industria / entidad
Financial Service
Texto del logo
Wealth Collective
Estilos de logo de interés
Logo pictórico / combinado
Un objeto del mundo real (texto opcional)



Logo abstracto
Conceptual / simbólico (texto opcional)



Logo de marca de nombre
Logotipo basado en palabra o nombre (solo texto)


Estilos de fuente para usar
Colores
Colores seleccionados por el cliente para ser utilizados en el diseño del logotipo:
Mira y siente
Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.
Elegante
Atrevido
Juguetón
Serio
Tradicional
Moderno
Atractivo
Profesional
Femenino
Masculino
Vistoso
Conservador
Económico
De Alta Gama
Requisitos
Debes tener
- Simple brandmark
- Good typography/font
- Able to be both printed in colour and present well in black and white/grayscale
- Not too out there in terms of design, or a logo that shouts "look at me"
- Classy and simple - think Apple, Air BNB, Facebook, Bragi and the examples attached
Agradable de tener
- Something from the Blue/Green, Grey, White, Black colour palette noted below in breif.
- Flat logo design
- transformative, with more flexible options or versions of the logo
- Clever use of negative space.
- Watercolour washed through wording.
No debería tener
- Be too busy, or not easy printed in black and white
- Logo should not be in all caps.