Brand of baby products for bath & bedding items needs new packaging concept
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Este cliente recibió 27 diseños de empaque de 16 diseñadores. Eligieron este diseño de empaque de Einder como el diseño ganador.
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Resumen de Diseño de Empaque
Our brand is called Baby Works and we make products for bath, bedding, maternity body pillows and disposable baby bibs and change mats. We sell to baby stores and retail stores across North America and Europe. Our positioning is mid/high end and we need a new modern look that is simple. We tend to include too much text and overload our packaging. It should be modern and clean. Our current background pattern is a bit too loud and makes things look cluttered. We want a consistent look that can be used across all of our products. It can however have slight differences to categorize the items (ie: all bath items have a particular colour stripe at the bottom to help group them). Please visit out website: www.babyandkidsworks.com to see more details on the current range and branding. We have products packaged in bags, some in boxes etc... I've also attached our brand presentation. The final design should communicate quality and comfort.
Objetivo del mercado(s)
Baby products that appeal to moms and dads
Tipo de industria / entidad
Baby
Colores
Colores seleccionados por el cliente para ser utilizados en el diseño del logotipo:
Mira y siente
Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.
Elegante
Atrevido
Juguetón
Serio
Tradicional
Moderno
Atractivo
Profesional
Femenino
Masculino
Vistoso
Conservador
Económico
De Alta Gama
Requisitos
No debería tener
- It should not be gender specific. It needs to include colours that appeal to both boys and girls. Blue is OK but pink is not. I also don't like yellow or orange. I like "soft" and light colours.