New logo for renamed domestic violence charity
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Este cliente recibió 213 diseños de logo de 63 diseñadores. Eligieron este diseño de logo de Harleen Frances Quinzel ® como el diseño ganador.
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Solidarite Femmes Geneve, a 40 year old domestic violence charity in Geneva, is changing its name to AVVEC (Aide aux Victimes de Violence En Couple) to orientate itself towards being able to offer services not just to women but to all suffering intimate partner violence. The acronym AVVEC sounds the same as the word "avec" in French, which means "together" so symbolising our relationship with the victim of violence, to accompany them through this journey. The logo should include the letters AVVEC but ideally drawn in such a way that the viewer sees the word AVEC (ie the two V's should overlap or be nested). Colours should be bright and take in some of the colours associated with domestic violence actions, eg violet and orange. It would be good to enclose the letters in some way so that the design is not just letters but within some kind of round shape that demonstrates how AVVEC will encircle the victim in a protective and reassuring manner. The final design should communicate AVVEC's support for victims, but also its professionalism and expertise in this area.
Objetivo del mercado(s)
Victims of violence and their entourage, general population who need to be aware of this issue
Tipo de industria / entidad
Charity
Texto del logo
AVVEC (Aide aux Victimes de Violence En Couple)
Estilos de logo de interés
Logo con emblema
Logo contenido dentro una forma / figura
Logo abstracto
Conceptual / simbólico (texto opcional)
Logo con siglas
Acrónimo o logo tipográfico (solo texto)
Colores
Colores seleccionados por el cliente para ser utilizados en el diseño del logotipo:
Mira y siente
Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.
Elegante
Atrevido
Juguetón
Serio
Tradicional
Moderno
Atractivo
Profesional
Femenino
Masculino
Vistoso
Conservador
Económico
De Alta Gama
Requisitos
Debes tener
- The letters AVVEC, ideally with the two V's nested so that it looks like the word AVEC which in French means "with".
- Some colours which are associated with domestic violence, eg orange and violet.
- Not overtly feminine design.
- Clear lines so impactful, and able to be used on many supports and backgrounds
Agradable de tener
- Some kind of round form to demonstrate how AVVEC accompanies and encircles the victim, in a protective and supportive way
No debería tener
- Flowers or natural forms, nor should it have sharp points or anything representing aggression