Logo for a new gym and fitness concept
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Este cliente recibió 191 diseños de logo de 62 diseñadores. Eligieron este diseño de logo de probiz como el diseño ganador.
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Resumen de Diseño de Logo
We are setting up a new boutique gym in Asia called The Jungle.
The Jungle is a new fitness concept, using boot camps, high intensity circuits, mixed martial arts (MMA) training and specialist work-out classes to unleash your full potential, making you harder, better, stronger, faster.
That is the concept and positioning. If you are looking for words that we feel resonate with The Jungle then...
Fitness
Health
Martial Arts
Animal
Strength
Confidence
Movement
Growth
Transform
Interactive
Community
Cool-as-f#ck (admittedly this is not a real word)
We want to attract both male and female customer so the logo cannot be too aggressive or macho. Strong and powerful, yes. Threatening and intimidating, no.
Objetivo del mercado(s)
Male and female
Age range, mostly 20-45.
+ We need to appeal to corporate clients who want to secure fitness services for their employees
Tipo de industria / entidad
Fitness
Texto del logo
The Jungle
Estilos de logo de interés
Logo con emblema
Logo contenido dentro una forma / figura
Logo pictórico / combinado
Un objeto del mundo real (texto opcional)
Logo abstracto
Conceptual / simbólico (texto opcional)
Logo con personaje
Logo con ilustración o personaje
Mira y siente
Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.
Elegante
Atrevido
Juguetón
Serio
Tradicional
Moderno
Atractivo
Profesional
Femenino
Masculino
Vistoso
Conservador
Económico
De Alta Gama
Requisitos
Agradable de tener
- We will be using the logo on training tops and t-shirts so the logo has to be transferable to fitness clothing.
- We thought about the idea of a mascot or jungle character in the logo - but difficult to put this into a design (well it is for us :))
- In terms of animals then panther might be the best animal to appeal to both male and female. Other good animals include lion, bear and gorilla.
- Our slogan is "Unleash Your Potential" but it is not vital to include it but perhaps you have a design that works better with a slogan included?
No debería tener
- Our logo needs to be strong and powerful, not (in comparison to for example) a more feminine and softer logo that a yoga or Pilates studio would use.
- Please don't send through a flexed arm/bicep in the logo with the words 'The Jungle' written beneath :)
- We have picked no colour preference below but we do like red and black and we don't like pink and purple.
- Attached is a selection of pics from sports clubs, gyms, animal logos, hopefully they point you in a good direction.