Fintech company needs ads created around "can't afford help"
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Este cliente recibió 18 diseños de anuncio de banner de 8 diseñadores. Eligieron este diseño de banner publicitario de Impressive Sol como el diseño ganador.
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Resumen de Diseño De Banner Publicitario
Design 3 ads (total) that focus around HELPING people who can't afford to get help with their finances.
The 3 ads will be made up of 1 design for each audience:
• Millennial
• Generation X
• Baby Boomer
We are testing campaigns in Facebook that will drive to a landing page. We are an online financial-tech company who helps people manage their retirement account. We’re looking for creative talent who are effective at developing imagery to be used in Facebook to grab people’s attention and drive clicks. Because of the scrutiny in our industry, we’ll handle the ad copy above and below the imagery you create. We encourage you to use/not use words in your creative.
Objetivo del mercado(s)
• Millennial
• Generation X
• Baby Boomer
Tipo de industria / entidad
Financial Service
Mira y siente
Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.
Elegante
Atrevido
Juguetón
Serio
Tradicional
Moderno
Atractivo
Profesional
Femenino
Masculino
Vistoso
Conservador
Económico
De Alta Gama
Requisitos
Debes tener
- Image Dimensions
- Width: 1200 Height: 628
- Final PSD Designs
- Feel free to play around with any color scheme.
- Tasteful – we are not a traditional, stodgy Wall Street Financial firm, but we need to convey that we are trustworthy and legitimate.
Agradable de tener
- You are not limited to photos – whatever you believe will stand out and engage with prospective clients is fair game (including illustrations, animation, video, etc).
- Think about how your work could translate into other forms such as motion graphics or video.
- Ultimately, we will test our favorites and come back to those with the highest performance which will turn into additional work and additional formats.
No debería tener
- • No stock photography UNLESS found at Fotolia (we will pay for the image)
- • No Testimonials – regulations prevent us from using testimonials in our advertisements