Logo and Style Guide for Healthy Products.

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Este cliente recibió 130 diseños de logo de 29 diseñadores. Eligieron este diseño de logo de alok bhopatkar como el diseño ganador.

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Resumen de Diseño de Logo

We need a Logo – (Icon and stylized font) as well as a Style Guide for Naturals 2Go.

Naturals 2Go is the leading healthy vending company in the United States. Naturals 2 Go brand needs to exemplify healthy eating and Lifestyle.

Healthy vending is an emerging market. The branding of this trend has been geared towards adults: showing brighter colors, imagery of healthy food: fruit and vegetables. This brand is targeting a person with a healthy lifestyle or someone trying to change their current lifestyle to a healthier lifestyle.

Please see the attached artwork of Naturals2 Go current artwork and Style Guide.

As far as the Logo: Icon and stylized font, we are open to all creative ideas.

As far as Style Guide we see it similar to our current one with all the vivid images of fresh fruit, however, We’d like to see “Healthy Lifestyle imagery” integrated into the Style Guide. We will also use the text "Healthy Options"

This imagery could be literal or abstract – Literal - We are talking bike riding, volleyball, running. Abstract – This could be part of the ICON – where it’s a design representing health, freedom, lifestyle…

We want clients to associate this with a fun healthy lifestyle.

We are open to all creative ideas and colors - The Style Guide will appear on the vending machine (see current design) so understand the graphics need to appear on the front with limited space (see graphic) and on the side of a vending machine as a billboard type surface.

We are looking for the entire graphic package to wrap the vending machine.

No light colours on the bottom of the design as not practical.

Please take the vending machine here and apply your Style Guide and Logo.

Ícono de Información
Actualizaciones

Please read the Brief thoroughly, We are definitely wanting a strong ICON and a style guide. Leaves alone are not working since our competition is using only leaves in their logo...


Style guide or background:  If you do not want to provide your own Style Guide, we are not opposed to using our current fruit background, but the fruit graphic needs to be placed on the machine so it maximizes the colors. If you would please submit your logo on the vending machine file I provided, we need to see how the logo is going to work on the machine. 

I also uploaded a clean picture of just the fruit if you want to use that. Thank you!

Added Saturday, October 12, 2013

Project Deadline Extended
Reason: requested by designers
Added Sunday, October 20, 2013

Project Deadline Extended
Reason: we need more time.
Added Saturday, October 26, 2013

Objetivo del mercado(s)

This brand is targeting all walks of life and age range with a healthy lifestyle or someone trying to change their current lifestyle to a healthier lifestyle.

Tipo de industria / entidad

It Company

Texto del logo

Naturals 2go


Mira y siente

Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.

Elegante
Atrevido
Juguetón
Serio
Tradicional
Moderno
Atractivo
Profesional
Femenino
Masculino
Vistoso
Conservador
Económico
De Alta Gama

Requisitos
Debes tener
  • ICON and Style Guide - Must have the added graphics applied to the entire vending machine, front and two sides. So please provide a side view... basically a rectangle about 2 1/2 times higher than it is wide.

Archivos
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PNG
NTG4000 wEntree Wednesday, 09 October 2013 21:56:09
miércoles, 9 de octubre de 2013
Pagos
1er lugar
US$400
Total
US$400

Fecha límite del proyecto
02 nov. 2013 22:13:32 UTC
Language