Knight Transportation Q1 Facebook Design 3.8.17

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Este cliente recibió 61 diseños de Facebook de 8 diseñadores. Eligieron este diseño de Facebook de Mila@CreativeMotions.com como el diseño ganador.
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Resumen de Diseño de Facebook
We need to have several Facebook Ads created for our client.
We are trying to recruit new drivers.
This quote is from Knight via Email “We want to make certain that any Driver that sees these feels that Knight is hands down the best place for them; that they will get the home time they’re looking for to see their families, see paychecks that are consistent and significant enough to support their families and feel the respect that comes along with being part of the Knight team.”
Short and Sweet Copy:
"Give your career the green light with Knight Transportation!"
"Join the Knight Transportation family and receive the respect that you deserve, consistent miles and flexible hometime."
Be mindful of Facebook's 20% text rules.
Using Knights Assets:
We like to use Knight trucks and branded assets in imagery as opposed to stock.
https://collingmedia.box.com/s/d7yyk21uii68uag7ub91bw24elgvj15m
(also see Attached Assets)
Need Ads to Stand out in the Feed:
We want to make sure to use colors and styles that really stand out in the feed. See Examples.
See attached Testimonials from Drivers.
Must be created in Photoshop, and must provide all necessary .PSD files.
Website: http://www.knighttrans.com/
Objetivo del mercado(s)
Males 25 plus. Trying to reach current truck drivers that want to make a change in employers.
Tipo de industria / entidad
Quote
Mira y siente
Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.
Elegante
Atrevido
Juguetón
Serio
Tradicional
Moderno
Atractivo
Profesional
Femenino
Masculino
Vistoso
Conservador
Económico
De Alta Gama
Requisitos
Debes tener
- use Knight trucks and branded assets in imagery as opposed to stock. (see Attached Assets)
Agradable de tener
- Need Ads to Stand out in the Feed:
- We want to make sure to use colors and styles that really stand out in the feed. See Examples.