• A$350

• 51 diseños

• 9 diseñadores

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Resumen de Diseño de Camiseta

Hi everyone. Thanks for your interest. I am launching a new luxe sportwear label for woman and I'm looking for 3 t-shirt designs for our Summer 13 collection. The label is called Pilot Athletic and it serves a new niche in woman's clothing - by offering woman clothing to workout in that can also be worn casually. It is a premium label and will be sold online and in premium Australian woman's boutiques. Pilot Athletic takes the basics and turns each garment into something special. Like a designer jean, we take our garments and through the choice of special fabrics and detailing turn it into something special.

The t-shirt designs are reflective of something that you'd see done by a designer jean company, rather than a typical sportwear company - we don't want to be boring afterall!

The base colours for the t-shirt designs are white, light blue and light grey marle. I would like to use silver, gold (PMS 8005C) and other complimentary colours for the designs.

I have some ideas about using words like Pilot Athletic Clothing Company in one of the designs (maybe all). Perhaps the use of aviation terms like Pilot in Command? I am open to inspiration. In terms of imagery, I see one predominately in words, maybe another design with a bird soaring, and perhaps a P (for Pilot) with complimentary imagery for the third. The three tenets of the brand are passion, conviction and courage. Perhaps there is some symbolism for this? A crown?

Objetivo del mercado(s)

Woman 25 - 45 - affluent, like designer clothing and bling

Tipo de industria / entidad

Clothing