Logo design for a world 1st advertising tech platform created by the 4th largest media agency

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Este cliente recibió 241 diseños de logo de 70 diseñadores. Eligieron este diseño de logo de aglaronde23 como el diseño ganador.
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Resumen de Diseño de Logo
Who are we? We are from the 4th largest media agency in the world
What do we need? A logo design for a new technology platform called Xandy.
What is is Xandy? Xandy is the world’s 1st independent 3rd party location advertising verification platform. This platform is targeted at verifying the legitimacy and authenticity of geo-targeted mobile campaigns.
Definition of location advertising: https://en.wikipedia.org/wiki/Location-based_advertising
The logo should represent: Location, technology and intelligence.
Uploaded are examples of logos which have been created for Xandy which we do not like.
We would like something which won't age. Think Facebook, Google and Twitter. They're simple and continue to remain relevant.
We would like to incorporate some sort of location icon in the font. We've seen examples before but they look too childish. We need something which won't date but is quirky.
Here are examples of our competitors:
https://near.co/
http://www.blis.com/solutions/
http://www.ninthdecimal.com/
http://www.thinknear.com/
A lot of them use the location pin point logo which is outdated now.
Objetivo del mercado(s)
Brands, media agencies and advertising agencies who use location advertising in their campaigns.
This platform will be used around the world.
Tipo de industria / entidad
Information Technology
Texto del logo
Xandy
Estilos de logo de interés
Logo pictórico / combinado
Un objeto del mundo real (texto opcional)



Logo de marca de nombre
Logotipo basado en palabra o nombre (solo texto)


Estilos de fuente para usar
Colores
Colores seleccionados por el cliente para ser utilizados en el diseño del logotipo:
Mira y siente
Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.
Elegante
Atrevido
Juguetón
Serio
Tradicional
Moderno
Atractivo
Profesional
Femenino
Masculino
Vistoso
Conservador
Económico
De Alta Gama
Requisitos
Debes tener
- Colour codes:
- 0070bc
- 042441
- 253b4f
- 707070
- If you don't have to use all of the colours. Happy to go with your recommendation
Agradable de tener
- Somehow incorporating a location icon into the text https://www.google.com.au/search?q=location+symbols&rlz=1C1CHBF_en-GBAU717AU717&espv=2&source=lnms&tbm=isch&sa=X&ved=0ahUKEwik08XT39zSAhWCbrwKHUppBL0Q_AUIBigB&biw=1920&bih=950
- Or a target
- https://www.google.com.au/search?q=location+symbols&rlz=1C1CHBF_en-GBAU717AU717&espv=2&source=lnms&tbm=isch&sa=X&ved=0ahUKEwik08XT39zSAhWCbrwKHUppBL0Q_AUIBigB&biw=1920&bih=950#tbm=isch&q=target+symbols&*
No debería tener
- Please refer to the examples which we do not like which are attached.