Store signage/ad_coffee shop concept (7.5ft x 7.5ft )
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Resumen de Diseño de Impresos
WHO WE ARE
Our coffee brand is called Sweet Unity Farms Coffee. We grow 100% Tanzania Arabica coffee, which we market and distribute in the U.S. as Sweet Unity Farms Coffee. Visit our site: https://sweetunityfarmscoffee.com/
WHAT WE ARE LOOKING FOR
- We are exploring a coffee shop concept which will potentially be branded as “Sweet Unity 42”
- The objective is to create design options featuring the founder, David, and his father Jackie Robinson
- Our goal is to emphasize the continuation of the father’s legacy and the work that his son has continued
- Read more about David Robinson: -
https://sweetunityfarmscoffee.com/
-Read more about Jackie Robinson: http://jackierobinson.com/biography.html
- As part of the coffee shop concept, our partners would like to have these coffee shops in major travel hubs (airports/train/bus stations)
CREATIVE DIRECTION
- We want a single design that could be at the forefront of the concept (potential specs: 7.5ft x 7.5ft to 10ft x 7.5ft)
- We want to use an image of both the father and the son in the design (image options attached to brief)
The copy, which is critical in telling this narrative of a continuation of a legacy is: “The Next Generation: A Continuation of Opportunity. An Experience in Global Coffee Excellence”
- We’d recommend making the text prominent, without the text, the two images could be disconnecting.
- We’ve also developed a logo for the concept (attached to the brief)
- Designs/images can be black/white and or color
We will secure high-res images once designs are finalized
WHAT WE NEED FROM YOU
- Design options featuring text, image of father and son, and logo
- Alternatively, design options can feature more than one image, like a collage - the key is to connect the two men. We want to tell a compelling story (continuing of a legacy) as the primary focus, and also push the coffee product.
ATTACHMENTS
+ Image options of father, Jackie Robinson and son, David Robinson
+ Logo
+ Example/mockup of concept
+ PDF of the project brief for clarity
For Jackie Robinson image, use: http://www.gettyimages.com/photos/jackie-robinson
Please email if you have any questions.
Best,
MR
Actualizaciones
Project Deadline Extended
Reason: Extending project to receive more designs.
Added Tuesday, May 16, 2017
Objetivo del mercado(s)
Coffee shop in major travel hubs such as airports, train stations, bus stations, and hotels.
Tipo de industria / entidad
Coffee Shop
Estilos de fuente para usar
Mira y siente
Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.
Elegante
Atrevido
Juguetón
Serio
Tradicional
Moderno
Atractivo
Profesional
Femenino
Masculino
Vistoso
Conservador
Económico
De Alta Gama
Requisitos
Debes tener
- Designs featuring father and son, provided text and logo
Agradable de tener
- Multiple options of father/son, text and logo
- Collage of father/son images options would be good too
- It would be great for design to be placed in a store facade to mimmic intended space