New Alcoholic Spiked Seltzer Line

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Este cliente recibió 177 diseños de empaque de 72 diseñadores. Eligieron este diseño de empaque de rubio0383 como el diseño ganador.
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Resumen de Diseño de Empaque
We need a can design for a line of low calorie alcoholic seltzer. This product is a sparkling water and vodka drink with no sugar added in a slim 12 oz can.
This is a lighter, healthier, alternative to the sugary ready-to-drinks on the market. The product contains only 3 ingredients: Vodka, Water and Natural Flavors. It has only 100 calories but still has 5% alcohol, so you don't need to sacrifice alcohol to cut calories.
This product also does not contain any preservatives.
We want this design to communicate the following objectives to the consumer and in this order:
1. Appetizing product
2.Low calorie
3.Communicate the type of beverage (Spiked Seltzer)
The brand name of the product is MOJO.
The flavor of the product needed to be used for the design is Mango-Orange.
Comparable products are:
www.trulyspikedsparkling.com/
https://www.spikedseltzer.com
https://whiteclaw.com/
The designs should not infringe or copy the creative directions of the products mentionned above. They are only given so that you can better understand the type of product we are developing.
Objetivo del mercado(s)
Young Professional women between the ages of 25 and 44
Tipo de industria / entidad
Product
Colores
Diseñador para elegir los colores que se utilizarán en el diseño.
Mira y siente
Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.
Elegante
Atrevido
Juguetón
Serio
Tradicional
Moderno
Atractivo
Profesional
Femenino
Masculino
Vistoso
Conservador
Económico
De Alta Gama
Requisitos
Debes tener
- Design extendibility, meaning it can be adapted for other flavors.
- This is a new category in the market we are targeting, so consumers must easily be able to identify what type of product this is.