• US$400

• 39 diseños

• 14 diseñadores

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Resumen de Diseño de Logo

We need to develop a logo based on the character of a blue frog. The blue frog (« Little Froggy ») is the emblem of a series of young children’s snow parks in the Alps, and we need to redesign it to be fresher and more dynamic, as part of a refresh of the overall visual identity of the snowparks. The other elements will be based on the frog logo selected.

The logo should include space for the name of the park (name not yet confirmed) as well as the name of the destination, for example Snow&Fun Les Mosses" or "Snow&Fun Morzine". The actual name (typeface choice, colour etc) does not need to be included within the design but there should be space designated for it, be it within the design or alongside/above/below. The name of the park and the destination could be in the same place, or in two different places.

Objetivo del mercado(s)

Children 3 – 11 years, parents. Predominantly Swiss French from the region, also some Swiss Germans, and a few British.

Texto del logo

Snow & Fun La Lécherette (sample text) - assume max 30 characters including spaces

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Estilos de logo de interés

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Mira y siente

Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.

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Requisitos

Debes tener

• Must clearly look like a frog. Must be blue. We must have a full-length design of the frog's body, to base costume design on.
• Vector graphics required as output. May include gradients.
• CMYK colours required.

Agradable de tener

• Versions of logo with head detail as well as full body image. Skis would be a useful addition, either on the feet or being held. Variations in different positions (standing, sitting, lying down and relaxing, eating etc) or engaged in different winter sports would be great.
• It might add energy to have the head, or other elements, at an angle - remembering that someone will have to work within a suit based on this character.
• A colour swatch of winter hues to accompany the logo would be great.

No debería tener

• No versions should just cut off the head at the neck. For variations with head detail, something like a neck scarf could be added to avoid this.

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