• US$150

• 122 diseños

• 40 diseñadores

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Resumen de Diseño de Logo

Matthew Swanepoel is a professional racing car driver who currently races internationally only, but he wants to establish a brand for himself locally to get support and sponsorships. He also wants to appeal to a larger audience and not just racing, but super car fundie’s, corporates, elite brands and young enthusiasts who wish to also be a professional one day.


2) BACKGROUND What’s the big picture? What’s going on in the market? Anything happening on the client side that the creative team should know about?

I have attached his CV for you information, but he is young and upcoming…22 years of age

3) TARGET AUDIENCE Who do we want to talk to? The more precise and detailed the better. Go beyond age and sex to describe demographics and psychographics. Explain how the audience currently thinks, feels and behaves in relation to the product category, the client’s brand, and the client’s specific product or service. Provide key insights.

We want to talk to:
- Super car fundies (elite audience)
- Corporates
- Elite brands like Tag Heur, Porshe, Ray Ban etc
- Other youth and up and coming racing car drivers


4) CONCEPT What to consider and or include


The concept is that Matthew Swanepoel is a ‘professional – enthusiast – ambassador’ who wants to appeal to a large spectrum of ‘elite-tists’

He likes the colours black and white OR red and black to be used in his logo and has referenced the following websites for inspiration:

- www.oliverwebbracing.com
- www.alexlynnracing.com
- pioneer-sport.com
- Lewis Hamilton
- sebastian vettel
- Ferrari
-mazeatti
The client has also indicated he likes simplicity but something slick.


5) DELIVERABLES / OUTPUTS

A full CI development including:
- Personal logo for Matthew Swanepoel
- Business card
- Letterhead
- Email signature (interactive and responsive for mobile and desktop)

Objetivo del mercado(s)

elite company owners, enthusiast drivers. International vehicle tour racing fanatics, corporates. Big business. Professionals

Tipo de industria / entidad

Racing

Texto del logo

Matthew Swanepoel

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Estilos de logo de interés

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Estilos de fuente para usar

Gustan otros estilos de fuente:

• Most suitable font for logo

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Colores

Colores seleccionados por el cliente para ser utilizados en el diseño del logotipo:

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Mira y siente

Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.

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Requisitos

Debes tener

• The concept is that Matthew Swanepoel is a ‘professional – enthusiast – ambassador’ who wants to appeal to a large spectrum of ‘elite-tists’
• He likes the colours black and white OR red and black to be used in his logo and has referenced the following websites for inspiration:
• - www.oliverwebbracing.com
• - www.alexlynnracing.com
• - pioneer-sport.com

Agradable de tener

• Clean, simplistic but slick racing car driver. Elite skills and capability

No debería tener

• Stay clear from Motorcross branding reference

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