• C$150

• 242 diseños

• 70 diseñadores

---

Resumen de Diseño de Logo

COMPANY BACKGROUND

We are looking for a logo for a company called "Forte Consulting". Our target audience is small and medium-sized service-based businesses looking to grow or pivot. The name Forte was selected to represent 2 items: 1) the honing in on the one thing that a business is awesome at, and 2) to perform that one skill loudly/boldly.

Forte Consulting is a new business without a current visual brand. Forte is a Canadian consultancy who merges executive-level marketing, operations, and business strategy to provide affordable solutions for our clients. We believe in using simple everyday language to explain complex concepts. Our work is highly varied. At times we may step into a business acting as 'Operations Director', 'Marketing Director', or 'Strategic Advisor'. While other times, we offer an external perspective and work to resolve a singular challenge.

BASIC LOGO REQUIREMENTS

The logo we are looking for will be the visual representation of our brand. As the name Forte Consulting by itself doesn't leap off the page as being memorable, we are looking for a logo which makes people look twice, or is unique/creative/different enough for it to be memorable. This said, the logo needs to feel memorable (not generic), fresh (not stuffy or childlike), and bold (not soft). We are open to any variation on the case used - all upper case, all lower case, title case, or each word a different case.

USAGE OF UNIQUE IDENTIFIERS + SYMBOLS

1) included a creative element/symbol incorporated into the wording "Forte Consulting", instead of a separate symbol
2) included a symbol separate from the words "Forte Consulting", that went beyond the initials FC and included a creative symbol which tied to the brand.

COLOURS

We are open to the colours used. As many consulting firms use a blue colour, we've decided to use other colours. We prefer the designs with only 1 accent colour paired with a neutral colour.

FINAL PACKAGE

The final package should contain the fonts and colours (RGB, CMYK) used, as well as a vector version of the logo with variations including:

1) standard logo with:
a) coloured for a light coloured background
b) coloured for a dark coloured background
c) only 1 colour for a light coloured background
d) only 1 colour for a dark coloured background

2) alternative logo* with:
a) coloured for a light coloured background
b) coloured for a dark coloured background
c) only 1 colour for a light coloured background
d) only 1 colour for a dark coloured background

* If the standard logo is horizontal, then the alternative logo should be stacked/squareish. Or visa versa.


See attached samples of the variations required (for types of logos to be provided, not for style of logo).

__________________________________________________________

A huge thank you to each of you for your initial design submissions. We thought we should provide some general insights.

COLOUR COMBO: Prefer using 1 accent colour and a neutral supporting colour (i.e. black or grey or white). No gradients.

COLOUR CHOICE: As many consulting firms use a blue colour, we would like to stay away from using a blue colour.

FONT SIZE: It is important to us the entire logo can be clearly read from a distance and close up. Therefore, when considering the font size, consider the font size ratio between "Forte" and "Consulting", ensuring both are clearly visible when the logo is small.

FONT CHOICE: We have prefered a font with unique features. This could be accomplished naturally by some fonts or through the customization of a font this same result can be created. There are opportunities to customize the font to add other unique details; thus making it more memorable. For example, removing the backbone to the E (so there are just 3 lines), or removing the backbone to the R. Or connecting 2 letters. We are not sure how either option would look and you may be able to come up with more creative solutions. But these are a few examples of what we mean when we say a font with unique features.

TYPE OF LOGO: We prefered logos which incorporated a creative element or symbol within the text "Forte Consulting" (Option #1) to those with a symbol to the left or top of the text. This said, the logos we liked that had a separate symbol to the left or top of text used symbols that weren't literal and required a bit of interpretation (but not so abstract they had no meaning), with symbols that could easily be identified at a distance (Option #2).

Option #1: Incorporate a creative element/symbol incorporated into the wording "Forte Consulting", instead of a separate symbol. This may include creatively connecting the text or customizing an element of the text to create a unique element or integrated symbol! (Preferred)

- or -

Option #2: Keep symbol separate from the words "Forte Consulting". The symbols should not include the initials FC as this is a bit too "on the nose"/literal. We would prefer a symbol with less directness, and more abstract with meaning. Additionally, we'd prefer a symbol that stands on its own and doesn't need to be housed within a shape.

SYMBOL - DON'T USE INITIALS: If your design is to include a symbol, we would like to stay away from using the initials "F" or "C" in the symbol. To us this seems cliche.

SYMBOL - NOT HOUSED IN SHAPE: If your design is to include a symbol, we'd prefer a symbol that stands on its own and doesn't need to be housed within a shape.

UNITY BETWEEN SYMBOL + TEXT: If your design is to include a symbol, please ensure its design complements the text and visa versa. Some designs submitted had beautiful symbols or beautiful text, but the 2 elements seemed to be stylistically disconnected.

1 SUBMISSION/LOGO: Some designers are posting upwards of 6 copies of the same logo displayed on on different mediums. As the client this is frusterating, because it increases the number of logos to respond to. We want to see your awesome designs, but let's streamline the process. Please post 1 set of logo variations per submission.

DISPLAY BACKGROUNDS: Please ensure that at least one of the logos displayed are on a solid white background and one is on a solid black background. A fancy background like a storefront, textured wall, or with reflections doesn't give us the best look at your amazing work.

LOGO VARIATIONS REQUIRED: Note, all the variations need to be provided in order for the final design to be selected.

Objetivo del mercado(s)

Small and medium-sized service-based businesses looking to grow or pivot.

Tipo de industria / entidad

Consulting

Texto del logo

Forte Consulting

---

Estilos de logo de interés

---

Estilos de fuente para usar

---

Colores

Diseñador para elegir los colores que se utilizarán en el diseño.

---

Mira y siente

Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.

---

Requisitos

No debería tener

• Generic looking emblems or un-unique identifiers.
• Please do not include the initials "F" and the "C" into the symbol as this is a bit too "on the nose"/literal. We would prefer a symbol with less directness, and more abstract with meaning.
• Additionally, we'd prefer a symbol that stands on its own and doesn't need to be housed within a shape.

---

Archivos