standardize print collateral
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Este cliente recibió 40 diseños de brochure de 7 diseñadores. Eligieron este diseño de brochure de san011 como el diseño ganador.
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Resumen de Diseño de Brochure
we need help standardizing all print collateral and website. top priorities:
1. standardized case studies template
2. standardized marketing slicks template
3. standardized powerpoint template
Actualizaciones
Project Deadline Extended
Reason: We are extending the project to allow current design submissions to be tweaked while providing the opportunity for new designs to be submitted.
We will need all 3 collateral designs submitted to make a final decision. Please note, these 3 designs should all look different, needless to say they should all compliment eachother.
As for some direction, the powerpoint main color should not be yellow since yellow does not show up the same shade on any screen. The case study and marketing slicks will be printed and often sit next to our competitors marketing material - think high end product, technology, revolutionary, edgy, professional. The designs should compliment eachother and feel like the EagleEye Analytics brand (which you are determining) and should stand out professionally. We are open to introducing new colors into our brand, the only thing that must remain the same is our logo. Have fun, make it edgy, and keep it professional. Looking forward to seeing what you submit!
Added Monday, January 23, 2012
Objetivo del mercado(s)
Property Casualty Insurance Companies: Executive level wording with actuarial credibility
Tipo de industria / entidad
Marketing
Mira y siente
Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.
Elegante
Atrevido
Juguetón
Serio
Tradicional
Moderno
Atractivo
Profesional
Femenino
Masculino
Vistoso
Conservador
Económico
De Alta Gama
Requisitos
Debes tener
- professional layout for existing collateral and 2-page marketing slicks. style guide/colors can be transferred to powerpoint. logo must stay; everything else (i.e. color, font, layout/structure etc.) is flexible. The three components should not looks the same, they should only compliment eachother.
Agradable de tener
- we are revolutionizing a conservative industry, so adequate level of edgy/advanced technology/impactful feel to layout
No debería tener
- no need to stay within color constraints of yellow, but need to appropriately work well with the eagle head logo