Buyers Guide for Real Estate House & Condo Buyers
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I am developing a 3 part Buyers Guide:
Part 1) All About You
Part 2) All About Vaughan
Part 3) All About the Buying Process
This project is for Part 1 and the successful design will be awarded Parts 2 and 3.
PLEASE READ THIS BRIEF AND FOLLOW THE INSTRUCTIONS.
A sample draft has been developed for Part 1 - Use this as a guide only.
Start Here:
(LOOK FOR PDF FILE NAMED: DRAFT BUYER GUIDE)
The order of the pages may change, but the theme of Part 1 is All About You - (The house Buyer) We will focus several pages on them and then talk a little about me towards the last pages
GOAL:
1) To Convince the Potential Buyer to Work with Me as their Real estate Agent
They may already know other agents including friends, family, or a well known agent so this project is meant to have them consider using me and call me.
2) To motivate them to call me for more information and to view properties.
Once their interest has been peaked through this project, then I can setup an appointment with them to meet me in person, to get to know them. To build a relationship and thus start working together.
This is our joint challenge that must be achieved through your design
DETAILS: Size: 8.5 x 14 Landscape format
* Must be consistent with existing artwork. Certain design elements will be provided.
* Front and back cover will be harder card stock paper - with Spiral Binding
* Full Colour 4/4
* Very Little Reading - Lots of white space
* Large clear Fonts
* Pictures... Visual messages are key such as a picture showing 'Guarantee'
PAGE DESCRIPTION AND COPY:
COVER PAGE 1: (Landscape)
* TITLE - It's All About You
* SUBTITLE: Lets Find your New Home
PAGE 2:
* TAB: Your Guarantee
* COPY: " If you're not 100% Satisfied after 30 days, then we provide you a full cancellation "
* PICS: Use guarantee badges, and other elements to instill confidence
PAGE 3:
* TAB: Your Guarantee
* COPY: (Let the testimonials speak for themselves) (Use 2-3 Testimonials)
* PICS: Google Real Satisfied and find the images. Attached you will find screenshots of my testimonials
PAGE 4:
* TITLE: It's All About You...
* COPY: Get the buyers guide, made with you in mind. Only from Miguel Burgos
* PICS: Buyers Guide
PAGE 5:
* TAB: It's All About You...
* TITLE: Access to Multiple Databases
* COPY: COMPARISON TABLE:
Currently you see: Realtor.ca, Kijiji, Craigslist, Other PUBLIC sites
Versus
MIguel Burgos Access: Realtor.ca, Kijiji, Craigslist, Other PUBLIC sites, Broker MLS System, Exclusive Listings, Pocket Listings, Realtor Networks,
* COPY: + Get Backend Access to Broker MLS system, only through Miguel Burgos
* PICS: (You choose, but make the comparison graphical)
PAGE 6:
* TAB: It's All About You...
* PRETITLE: When you work with Miguel
* TITLE: GET Backend Access to Realtors (c) MLS System
* COPY:
Do your own custom searches
Instant notification of new listings
See DOM - Days on Market
LIKE - Chat - Favorites
Simplify your searches and keep in track of favorites
Use Maps or specific criteria to do searches
* PICS: (You choose)
PAGE 7:
* TAB: It's All About You...
* TITLE: Miguel Burgos Researches and Protects you
* COPY:
Sales in a specific neighborhood
History of the Property you like
Market News and Statistics
Crime Reports
Marijuana Grow-ops
Clauses to Protect You:
Example: ' The Seller Represents and Warrants to the buyer that the property... and will comply with all fire and safety standards.'
* PICS: (You Choose)
PAGE 8:
* TAB: Who is Working for YOU
* TITLE: Miguel's Local Amenities & Schools
* COPY:
Miguel's Community specific Area Packages - Free for Clients
See Schools / Bus routes
Restaurants
Cafes
Community Centers
Library
Medical Offices
Public Transportation
Get Local Coupons
* PICS: Vaughan Community Package & School Ratings and (Your Choice)
PAGE 9:
* TAB: Who is Working for YOU
* TITLE: MEET OUR TEAM
* COPY:
Kim - Office Maverick - Knows it all
Jennifer - Co-ordination Magician
Lina Ciuffetta - Deal Manager
Ron Macintosh - Office Manager
Bryn Jones - Mortgage Money man
* PICS: Find Pics of people that don't look fake.
PAGE 10:
* TAB: Who is Working for YOU
* TITLE: Hardest Working Realtor. Available 24 / 7
* SUBTITLE: About Miguel
* COPY:
Sponsorship and Charity (Use Logos):
Becel Ride for Heart
World Vision Child Sponsor for 19 Years
Work History: (Use Logos)
ATI Technologies - International Sales Manager
Samsung Electronics - Tier 1 Accounts - Sales Manager
Koodo / Telus Mobility - Account Manager
Interests:
Biking, Volleyball, Tennis, Traveling, Movies, Entrepreneurship
Skills Summary:
* Creative marketer, dynamic thinker, studied Negotiation,
Education:
* Business Management and Enterprise development with a specialization in Business Communications - Ryerson University
* Marketing Management - Universidad del la Rioja
* Negotiation Tactics - University of Western
* International Business Customs and Trade
* PICS: (Your Choice)
PAGE 11:
* TAB: Ask Questions...
* TITLE: Tell Me about:
* COPY:
O Recent Sales in _____________________________
O Step by Step Buying Process
O What's Happening in the market
O Should I Rent or Buy - Save more Money?
Your Name _____________ ______________
Email: _______________________
Phone _________________________
Snap a Photo once complete and send to 647-700-0401 or propertybird@gmail.com
() I'm Pre-Approved () Find me the Money
() I'm Renting () 1st Time Buyer () Living with Family Rent Free
() I'm Buying and Selling () Buying Bigger () Downsizing
() I'm Investing () Looking to Rent () Planning to Flip House
Page 12: BACK COVER: (Portrait)
TITLE: It's All About You - Buying Your Home
* SUBTITLE: Lets Find your New Home
You can select any Stock photography from
www.depositphotos.com
Use the image and I will purchase the file when your design has been selected. Some of my favorite images are here:
http://depositphotos.com/folder/Buyer-Guide-Part-1-66611980.html
Please use illustrator or InDesign to develop your artwork. I will not accept Photoshop files or other formats.
If you have any questions, please ask
Objetivo del mercado(s)
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Tipo de industria / entidad
Real Estate
Estilos de fuente para usar
Colores
Colores seleccionados por el cliente para ser utilizados en el diseño del logotipo:
Mira y siente
Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.
Elegante
Atrevido
Juguetón
Serio
Tradicional
Moderno
Atractivo
Profesional
Femenino
Masculino
Vistoso
Conservador
Económico
De Alta Gama
Requisitos
Debes tener
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Agradable de tener
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No debería tener
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