• US$325

• 26 diseños

• 11 diseñadores

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Resumen de Diseño de Menú

What We Want

We're looking for a bold redesign of our current menu. Our current menu is tired and boring and does not accurately reflect our revitalization of the Shaker Cafe brand. Attachments will be submitted with the campaign for menu items.

Design Guidelines

• Creative use of typography and color. Think Bold, Fun, Loud and uninhibited.
• Fluid, easy to read, layout that emphasizes readability.
• The subtle, demure, look of typographic columns (examples below in resources)
• Creative use of 'wells' for menu item highlights as well as great boarders
• Loud typefaces as long as readability is the focus & emphasis.
• Small illustrations/icons but they must not effect or take the focus from the readability of the menu
• Big, oversized, menu that will look great on recycled paper
• Subtle watermarks/illustrations
• creative use of textures / highlights / section breaks

Menu Requirements

• 9”x12” paper size. Please notify us if your design works better in a different format.
• Oversized, designed for printing on recycled paper.
• Single Page Menu (use lunch on front and breakfast on back)
• Do not use $ or "..." in pricing. Please space all prices equally.
• Simplistic layout that emphasizes readability and logical navigation of menu items.
• Acceptable file types
• Photoshop
• Indesign
• illustrator
• Please contact us before you submit a design if you plan on using something else
• HTML/CSS would be a huge benefit. It's not a must, but it will definitely help you win the award.
• Must retain some of our current color scheme (red/orange/yellow – see attachments/website).

NOTE: Please download ALL attached resources for the project.

Objetivo del mercado(s)

Women - 60% or more. Mostly professionals. 18-55.
Men - Professionals mostly. Judges, Attorneys, Agents, Ect. Ages 18-55.

Tipo de industria / entidad

Printing

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Colores

Colores seleccionados por el cliente para ser utilizados en el diseño del logotipo:

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Mira y siente

Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.

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Requisitos

Debes tener

• see menu requirements in task description.
  

Agradable de tener

• Design Ideas We Love
  
  http://www.underconsideration.com/artofthemenu/archives/brickhouse_tavern.php
  We like: typefaces, typographic columns & layout, use of butcher-block print, simplicity
  We don't like: lack of bold, color lack of textures, lack of general vitality in the brand, no use of icons/illustrations
  
  http://www.underconsideration.com/artofthemenu/archives/burgatory_bar.php
  We like: typefaces, bold headers & section breaks, texturized typefaces, use of illustrations, and specifically we love how they did the 'custom creation' menu
  We don't like: lack of bold color, lack of subtle texturing, little more use of illustrated icons would be nice
  
  http://www.underconsideration.com/artofthemenu/archives/the_kickin_chicken.php
  We like: use of bold colors, organization & layout, the section highlights are nice
  We don't like: lack of textures, lack subtle illustrations/icons.
  
  http://www.underconsideration.com/artofthemenu/archives/manchester_press.php
  We like: use of textures, typefaces, layout & organization, single page menu
  We don't like: lack of textures, lack of bold color, lack of icons and menu item hightlights
  
  http://www.underconsideration.com/artofthemenu/archives/cozmo_caf.php
  We like: use of texturing, typesfaces, layout & organization, creative use of illustrations/icons, bold colors
  We don't like: not a huge fan of the bordering; and illustrations take up too much room for single page menu
  
  http://www.underconsideration.com/artofthemenu/archives/for_enden_af_gaden.php
  We like: creative use of typefaces, organization & layout, cool illustrations, oversized menu, section seperators are cool & unique
  We don't like: lack of textures, menu items inside illustrations, typefaces can get hard to read in certain areas
  

No debería tener

• Do Not Use
  
  • Skeuomorphism in any way.
  • We do not want any actual pictures of food on the menu (subtle illustrations / icons are great and encouraged).
  • Typefaces that are hard to read.
  

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Archivos

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