Major National Launch for new Mortgage Brand
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Este cliente recibió 185 diseños de logo de 58 diseñadores. Eligieron este diseño de logo de Savitra como el diseño ganador.
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The Company Name is "Umpire", with the descriptor "home loans" as part of the logo to tell people what we do. Our tag line is "start saving"
Company is about simple & easy home mortgage applications.
We re-balance the equation between Customers who want a mortgage and the banks, to ensure Customers get a competitive rate.
Brand identity:
Simple, easy to do
Fiercely independent (not owned by a bank)
Trustworthy
No commission based recommendations
Customer in control, do it whenever you want
Innovative & breaking the mold
Re-balancing the power between customer & big banks
Save you money & time
Logo should identify with:
Independent & beyond question, Trustworthy
Balance the equation between customer & big banks
Link to umpires in sport: ie Black & White colours (suggestion only)
Iconic symbol embedded into logo - eg an umpires whistle or some other symbol
Logo Style
The logo needs to have a modern feel to fit in with current online startups, and a clean, uncluttered design is preferred. Will be used mostly online. Hand drawn is fine, but not cartoony or clip arty.
Colours
The logo must include black and white (the colours of an umpires shirt). Other colours are at the designers discretion.
Mandatory
Umpire logo
Symbolic representation of Umpire either embedded in logo or near logo name (eg whistle as the 'e' in Umpire)
Add "Home loans" as a descriptor near logo to help customers understand a bit more about what we do, ie "Umpire home loans"
Add "Start saving" as our tag line to identify with core message
Ensure overall feel of logo is consistent with logo identity above
Actualizaciones
Project Deadline Extended
Reason: Some changes need to pick winning design
Added Friday, July 28, 2017
Objetivo del mercado(s)
29-55 year old home owners. With Average incomes who want the best possible rate and to net get ripped of by the big banks.
Tipo de industria / entidad
It Company
Texto del logo
Umpire Home Loans - Tag line Start Saving
Estilos de logo de interés
Logo con emblema
Logo contenido dentro una forma / figura
Logo pictórico / combinado
Un objeto del mundo real (texto opcional)
Logo abstracto
Conceptual / simbólico (texto opcional)
Logo de marca de nombre
Logotipo basado en palabra o nombre (solo texto)
Logo con siglas
Acrónimo o logo tipográfico (solo texto)
Estilos de fuente para usar
Colores
Colores seleccionados por el cliente para ser utilizados en el diseño del logotipo:
Mira y siente
Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.
Elegante
Atrevido
Juguetón
Serio
Tradicional
Moderno
Atractivo
Profesional
Femenino
Masculino
Vistoso
Conservador
Económico
De Alta Gama
Requisitos
Debes tener
- Umpire logo
- Symbolic representation of Umpire either embedded in logo or near logo name (eg whistle as the 'e' in Umpire)
- Add "Home loans" as a descriptor near logo to help customers understand a bit more about what we do, ie "Umpire home loans"
- Add "Start saving" as our tag line to identify with core message
- Ensure overall feel of logo is consistent with logo identity above
- Black and white (umpires shirt colours) is mandatory, other colours up to designer
Agradable de tener
- Modern, hip feel.
No debería tener
- Cartoon or clip art feel. This is a professional financial services company.