An East Africa-based strategic communications firm needs a Logo Design and Brand Identity
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Resumen de Diseño de Logo
Perspective Media is a multi-media strategic communications agency based in Nairobi, Kenya, specializing in promoting positive social and behavior change in the fields of counterterrorism and development in East Africa. The goal of this project is to create a unique brand identity that fits our niche profile. We would like our brand identity to be appealing to our more conservative government/military donors, yet to represent the vibrant, creative, and innovative culture of our office and field.
Actualizaciones
Project Deadline Extended
Reason: We are just finalizing internal selection of our top designs. Need an extension.
Added Tuesday, October 31, 2017
Objetivo del mercado(s)
Most of our clients are government or international aid agencies: (1) United Nations (UN), (2) branches of the U.S. and other militaries, (3) international non-governmental organizations (NGOs), and other international development partners. Examples include:
• UN Organizations, International Organization for Migration (IOM), European Union, African Union, World Bank, USAID, DFID, CARE International, Military: DOD
Tipo de industria / entidad
Communications
Texto del logo
'Perspective' or 'Perspective Media' or 'PM'
Estilos de logo de interés
Logo con emblema
Logo contenido dentro una forma / figura
Logo abstracto
Conceptual / simbólico (texto opcional)
Logo de marca de nombre
Logotipo basado en palabra o nombre (solo texto)
Logo con siglas
Acrónimo o logo tipográfico (solo texto)
Estilos de fuente para usar
Colores
Diseñador para elegir los colores que se utilizarán en el diseño.
Mira y siente
Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.
Elegante
Atrevido
Juguetón
Serio
Tradicional
Moderno
Atractivo
Profesional
Femenino
Masculino
Vistoso
Conservador
Económico
De Alta Gama
Requisitos
Debes tener
- Logo that communicates the following core messages:
- • We produce and deliver campaigns with a mission to catalyze opinion and positive behavior change
- • We create locally-resonant, culturally-appropriate strategic communications campaigns
- •. Through strategic dissemination of key messages we thrive on producing the highest possible impact on target groups.
Agradable de tener
- The logo and brand identity will communicate the following core values:
- Professional, creative and vibrant
- • Relationships, Trust, Reliability
- • Strong Values & Ethics
- • Leaders / Innovators / Trend setters
- • Respectful / Humble / Diversity
- • Transparent/ Down to earth
- • Bold and daring / yet responsible & sensitive
- • Inspirational
- We would like to integrate some African textures, color-schemes such as red/brown clay or dirt, metal brass; our logo placed on rough cream or tan paper etc.
No debería tener
- Bright colors