Sugee

¿Quieres ganar un trabajo como este?
Este cliente recibió 97 diseños de logo de 22 diseñadores. Eligieron este diseño de logo de Mick Manthey como el diseño ganador.
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UPDATE: Due to external reasons the commercial name has to change to "Sugee" We hope that this encourages new designs using the "g". We will keep considering the designs we've liked so far, with the consideration of the change in letter.
We need a logo design for a food company called "Sugee". The main product is sushi rolls, with which we want to send the message of a healthy, fresh and different lunch. We are looking for bright, fresh colors that will later be used as staple colors in a brand-recognizable packaging paper.
As the name is a slang japanese word for "amazing" the slogan is "amazing rolls w/amazing flavour". It can or cannot be integrated in your logo design. Words to think about on the design: clean, fresh, young, innovative, delicious, different, welcoming.
We can go a bit funky in the design as it is an innovative and young company appealing to young professionals.
We want to avoid italic fonts, pastel colors and childish/childlike designs.
Actualizaciones
UPDATE: Due to external reasons the commercial name has to change to "Sugee" We hope that this encourages new designs using the "g". We will keep considering the designs we've liked so far, with the consideration of the change in letter.
Added Sunday, November 10, 2013
The contest is almost over. Thank you for your submissions. As a last source of inspiration we have thought of logos like "Itsu", fraicheyogurt.com, Blue Bottle Coffee (for the playfulness/almost organic look. As you will see they are very different yet they are bold while reflecting freshness and organic looks.
Added Monday, November 18, 2013
Objetivo del mercado(s)
Young professionals, 26-40 yrs. old, slightly more targeted to women, diverse ethnic backgrounds.
Tipo de industria / entidad
It Company
Texto del logo
Sugee
Estilos de logo de interés
Logo pictórico / combinado
Un objeto del mundo real (texto opcional)



Logo abstracto
Conceptual / simbólico (texto opcional)



Logo con siglas
Acrónimo o logo tipográfico (solo texto)



Estilos de fuente para usar
Mira y siente
Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.
Elegante
Atrevido
Juguetón
Serio
Tradicional
Moderno
Atractivo
Profesional
Femenino
Masculino
Vistoso
Conservador
Económico
De Alta Gama
Requisitos
No debería tener
- Japanese clichés, cartoon like fonts or characters, italics, pastel colors.