Beer Can Labels Graphic Design
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Resumen de Diseño Gráfico
We need beer can label ideas for 4 different types of beer that we are producing. The 4 names and info required for each beer are as follows:
1. PBIPA. 6.0% ABV. 40 IBU. Strong Ale / Ale Forte. Indian Pale Ale
2. EqWitty Orange. 5.0% ABV. 10 IBU. Ale / Ale. Belgian Witbier. Brewed with Citrus peels and coriander
3. Ghost Pale Ale 5.2% ABV. 30 IBU. Ale / Biere. Honey Rye Ale
4. Orkney Bay 3.2% ABV. 13 IBU. Light Ale / Ale Leger. Brown Ale
We would like to include our brewery name/logo "Prairie Brewing Company" on each of the can lables.
A bit of background:
PBIPA is an acronym of our company name with a bit of play on the local school "Prairie Bible Institute" which most locals enjoy as their is some humor in a beer named after a bible school.
The last 3 names are after each of the communities that each of the 3 owners grew up at. Equitty, Ghost Pine and Orkney.
Equitty is recognized by a large grain elevator witin the area.
Ghost Phine is recognized by a creek and ball diamonds.
Orkney is recognized by the blerriot ferry, badlands/hoodos.
One thing each community has in common is the fact that all 3 are farming communities.
We are packaging utilizing standard 355ml cans so the graphic design must fit on a 7.375" x 3.125".
I will attach our logo as well as some of our current ideas/graphics for reference or use.
Actualizaciones
Project Deadline Extended Reason: Wanted to add a bit more time as there has been limited designs submitted as of right now. Added Friday, September 29, 2017
Objetivo del mercado(s)
Beer Drinkers
Tipo de industria / entidad
Brewery
Mira y siente
Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.
Elegante
Atrevido
Juguetón
Serio
Tradicional
Moderno
Atractivo
Profesional
Femenino
Masculino
Vistoso
Conservador
Económico
De Alta Gama
Requisitos
Debes tener
- Beer names in color and required info (ie alcohol content and beer in english and french)
- Company name/logo
Agradable de tener
- A section which can be utilized to insert a brief story with each beer.
- Scale to define beer type on 3 items. Malt, hop and color
- Something consistent from beer to beer so that it can be easily modified for new beers we develop.
- Possibly a picture faded in the background or our company logo.
No debería tener
- Too busy or too much going on.