Linguistic Company needs a logo
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Este cliente recibió 52 diseños gráficos de 30 diseñadores. Eligieron este diseño gráfico de joliau como el diseño ganador.
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Resumen de Diseño Gráfico
We need a logo for a new company: English DNA.
We are based in New Zealand but the company has a global market.
We develop language apps focusing on non-native speakers of English. Our initial product helps speakers develop oral competency more quickly than traditional approaches. It is to launch in Asia.
Colours: we would like to see red, purple and possibly bluish/green as part of the design.
The successful design will be:
clean, clear and non-fussy
up-beat, forward thinking and positive
universal - able to be understood across cultures
flexible - adaptable for business cards, letter head etc
It may include:
words, acronyms, and/or iconic images
It must include a reference to DNA - either in image to letters
For inspiration please check this page - a round up of 2013 logo trends. You'll see simplicity and creativity in action!
http://justcreative.com/2013/05/22/2013-logo-design-trends-inspiration/
Actualizaciones
Many thanks for all the designs coming in! It's fascinating to see how broad the interpretation of my brief is. Of all the attributes listed the first is the most important to us: clean, clear and non-fussy. If you are unsure how to interpret that please do check this: 2013 best of logo design page.
Added Sunday, November 17, 2013
Many thanks for all your designs. You have given us a lot to think about which we are truly grateful for!
We are in the process of sorting and evaluating and will be back with results in a day or so. Once again, thank you!
Added Thursday, November 21, 2013
Objetivo del mercado(s)
Target market - Non-native speakers of English
Ages: Teen to 40s
Business - professional groupings - educational market - teachers, parents, educationalists
Ethnic group - initially China
Tipo de industria / entidad
Business
Mira y siente
Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.
Elegante
Atrevido
Juguetón
Serio
Tradicional
Moderno
Atractivo
Profesional
Femenino
Masculino
Vistoso
Conservador
Económico
De Alta Gama
Requisitos
Debes tener
- Reference to DNA (as above)
Agradable de tener
- Flexibility -
Ultimately we will want to extend the range of languages. Therefore the English will need to be replaced with minimal effort and another language used in its place. It would be nice if this were possible.
No debería tener
- Clutter! Please do not use fussy fonts.