4WD media business needs a cool logo design

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Este cliente recibió 195 diseños de logo de 63 diseñadores. Eligieron este diseño de logo de artbone 2 como el diseño ganador.
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Resumen de Diseño de Logo
Loaded 4X4 is the brand used by Lost Track Media Pty Ltd, a business that creates editorial and video content for 4WD/4X4 and off road enthusiasts in Australia.
The brand is LOADED 4X4 - 'LOADED' and '4X4' can sit together or apart in the logo.
The tagline is - 'The cult of off road' and the logo needs to work with and without the tagline.
We want a logo that will appeal to a broad audience, that ranges from young off-roaders, through to middle-aged family men and women and reflects the straight forward, honest, hard-hitting approach that our content will take.
Above all else it needs to be 'cool' and have some 'attitude'. Not only will it need to work as a logo for our emagazine and website, it will also need to work as a clothing brand for our merchandise and this point is very important. As such it needs to be a design that is considered desirable by our audience.
Established logos that could be used for inspiration are DUES EX MACHINA and Von Dutch among other similar logos/brands that are inspired by - motor vehicles - motor bikes - surfing - graffiti - street art. SEE ATTACHED EXAMPLES.
It could be a word mark only or it could feature an image/design but we want to avoid the obvious direction this may take, so no tyre tracks, off-road tyres or similar.
Thank you.
Objetivo del mercado(s)
4WD enthusiasts ranging from teenagers through to middle aged males and females
Tipo de industria / entidad
Automotive
Texto del logo
Name - Loaded 4X4 Tagline - The cult of off road
Estilos de logo de interés
Logo con emblema
Logo contenido dentro una forma / figura



Logo pictórico / combinado
Un objeto del mundo real (texto opcional)



Logo con personaje
Logo con ilustración o personaje


Logo de marca de nombre
Logotipo basado en palabra o nombre (solo texto)


Estilos de fuente para usar
Colores
Diseñador para elegir los colores que se utilizarán en el diseño.
Mira y siente
Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.
Elegante
Atrevido
Juguetón
Serio
Tradicional
Moderno
Atractivo
Profesional
Femenino
Masculino
Vistoso
Conservador
Económico
De Alta Gama
Requisitos
Debes tener
- A 'cool' feel and a bit of attitude - use street/surf/biker/cafe racer/hot rod/graffiti movements for inspiration. Von Dutch and Dues Ex Machina are good examples of the 'feel' we are looking for.
- Strong appeal as a standalone clothing/merchandise brand
No debería tener
- The 4X4 should not be too stylised, it needs to be obviously '4X4'