Website re-design

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Resumen de Diseño Wordpress

I have opened a new frozen yogurt store that will eventually expand into fresh juices and smoothies. I have built a website myself and need to have something that better reflects the brand direction I want to go in.

here is the existing site:
http://www.skinnydippa.com

here is our facebook page, which will be changed to reflect the new web design:
https://www.facebook.com/SkinnyDippa

Our look and feel direction will be
Fresh, natural/rustic homemade, quirky, fun

Once I have a new website I will re-launch all of our print collateral to fit with this central part of our communication strategy.

Our brand Vision is listed below
At Skinny Dippa our vision is to create a healthy smile in everyday by constantly delivering deep emotional connections with delicious products in a cool environment.

Ícono de Información
Actualizaciones

Project Deadline Extended
Reason: Hi Designers, great work so far. I have extended the deadline as I would like the website to be a one page site with pages that follow on from each other. I will respond to you all shortly.
Added Friday, November 15, 2013

Hi All, thanks so much for your great work so far.  My existing site uses the Avada theme, but if you think a different theme would better fit the fresh, rustic and fun approach then please submit designs using this theme.  I am happy to go with a completely different look to what I have now.  


I guess when people come to the site I want it to create a appetite that makes them smile.  Some lines for us are:

Deliciously skinny
Putting a smile in your appetite
Super Skinny Dippa

Added Friday, November 15, 2013

HI Designers I have posted more photos to the brief and an update to the brief to show you what our store looks like.  We use a lot of old window shutters and blackboards to communicate with customers.  The feeling is very warm and rustic.  I would ideally love if this same look and feel carried across to the website.  I am open to any new ideas you may have.
Added Monday, November 18, 2013

Objetivo del mercado(s)

My primary target market is females aged 15 - 25 and secondary is females aged 30 to 55. Every single person who tries our product talks about how diferent the flavours are and what we offer. I need to be able to share this with new potential customers who come across our website.

Tipo de industria / entidad

Communication


Mira y siente

Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.

Elegante
Atrevido
Juguetón
Serio
Tradicional
Moderno
Atractivo
Profesional
Femenino
Masculino
Vistoso
Conservador
Económico
De Alta Gama

Requisitos
Debes tener
  • Fresh images of fruit and yogurt and must take a quirky fun approach to all aspects of the site. Buttons and even headers can all have a quirky approach. The name of skinny dippa is supposed to reflect the yogurt is low fat, but also be a bit cheeky.
Agradable de tener
  • Our store design uses a lots of blackboards and shutters on the roof. It would be nice if our website reflected this rustic homemade warm feel. I would love for there to be a continuation of this feel to the site. I have uploaded some images of the store to the brief to show you what type and look and feel we have in the store

Archivos
Descargar todos los archivos - 3,9 MB
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Pagos
1er lugar
A$460
Pagos de participación x 2
A$20
Total
A$500

Fecha límite del proyecto
20 nov. 2013 23:21:26 UTC
Language

Inspiración de Diseño Wordpress
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