• US$400

• 72 diseños

• 31 diseñadores

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Resumen de Diseño de Logo

We weed a logo designed for a new asset management company called the Rental Investment Company that will offer investors the opportunity to directly invest in rentals properties which the fund will both hold and manage. Investors will receive both capital growth (depending on the property market) and rental returns. In Australia over the last ten years in Australia investors have typically received an annual return of 5.3% per annum in this asset class (comprised of 2.5% capital growth and 3.05% rental yield), against 4% per annum for shares and 3% per annum for bonds.

As we invest in "bricks and mortar" the investors have no default risk. Culturally in Australia the term "bricks and mortar investment “has been used to denote the perceived superior security and performance of rental investments. This perception is something we wish to leverage off and we would encourage the innovative and creative use of this cultural perception.

We have a preference for the colour Blue (dark and navy blue specifically), but we are flexible and encourage creativity and innovation. In Australia we use the word "blue chip" investment to denote high quality investments; again this meme is something we wish to leverage off. However the point we wish to convey that the colour is suggested due to its association with the attributes of quality and robust investment. We do not discourage other designs and colours provided that they convey our key attributes of being a quality and robust investment.

Objetivo del mercado(s)

Very broad target market

Generation rent; the 40% of Australian that cannot afford to own their own hope but will be able to partially hedge their retirement expenses by having their super. These are typically both man and female over the age of 21 but under 50 years of age

Smaller and less affluent investors who may not have the funds to invest the funds directly themselves. This is our first target market and they will be attracted by the co-op type structure and it ability to offer higher returns the comparable investments. These are typically both man and female over the age of 21, many can be migrants.

Retirees how have a Self-Managed Super Fund they will be attracted by the broader geographical exposure offered by the fund as well as the secure and historically stable returns. Typically male and female over the age of 65.

Tipo de industria / entidad

Asset Management

Texto del logo

Rental Investment Company

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Estilos de logo de interés

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Requisitos

Debes tener

• We want to be able to use the logo design on our website, business cards and stationary, as a result the logo designs being submitted need to be mindful of its wider application.
• A successful design will convey the security and the relative long term stability of this asset class.

No debería tener

• The Rental Investment Company cannot be shorted into Rentinco. We do not encourage any logos that attempt to use this name for two reasons. Rentinco is a car leasing company in Portugal and we do not wished to be confused with them. Second the name is easily confused with the mining company Rio Tinto.
• As a result we do not want to be confused with either of these two businesses.

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